Today on CBTNews.com – Wednesday, September 5th, 2018:
Never Miss the Opportunity to Make a Bid on a Used Car – Zach Hallowell, Manheim
Zach Hallowell, Vice President of Manheim Digital Marketplace, and RMS Automotive, joins CBT Automotive to discuss how Manheim is introducing a new way to reduce or even eliminate the stress that comes along with buying used car units. Watch Now
Visual Displays — Best Practices in the Auto Industry
The use of visual displays for advertising has had a major role in advertising for those in the automobile industry. This form of advertising allows customers to see and experience the vehicle they are interested in purchasing before actually making the purchase. Advertising is a major focus in the U.S. So much so, that in 2016, the U.S. led the world in spending more than $190 billion in U.S. revenue. The automobile industry has been characterized by this trend under high-cost advertising by investing a lot in advertising campaigns worldwide. Read More
What is SEO and How Can You Harness Its Power to Increase Car Sales?
Search Engine Optimization (SEO) is a concept you may have heard your marketing team discuss or throw around. As a dealership owner, you have a lot on your plate, so it makes sense you may have left this for your marketing team to deal with. However, it is critical that you as well as your other functional departments understand its importance and how you can work with your marketing team to harness and utilize its power. Read More
