How Dealerships Can Adapt to Changes in Consumer Demand – Brian Finkelmeyer | Ford Focusing on Customers With New Rewards Program | Breaking the F&I Stereotype – Simple Steps, Powerful Results

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Today on CBTNews.com – Monday, May 6th, 2019:

newscastHow Dealerships Can Adapt to Changes in Consumer Demand – Brian Finkelmeyer, vAuto
Auto sales were reported down for most manufacturers in the month of April and the Federal Reserve decided to keep interest rates where they are for the foreseeable future. So what does this mean for consumer demand at your dealership? We recently caught up with Brian Finkelmeyer, Senior Director of vAuto, a Cox Automotive brand, to find out how dealerships can adapt to changing demand. Watch Now

newscastFord Focusing on Customers With New Rewards Program
In 2016, Ford launched FordPass stating at the time that they planned “to do for car owners what iTunes did for music fans.” The platform acted as a one-stop for Ford owners who could use the FordPass app to connect and control their car, monitor its health, receive reminders and take care of general vehicle maintenance and business. Now, a little over three years from its inception, FordPass is expanding the user experience by adding a rewards program. Read More

newscastBreaking the F&I Stereotype – Simple Steps, Powerful Results
For decades, car buyers have walked into the F&I office with a sense of dread and many would rather have a root canal than have to deal with the fast-talking guy ‘in the box’. F&I managers were always viewed with a wary eye and unfortunately, the reputation was well deserved. Yes, times have changed. Regulatory compliance, layers of new paperwork, audits, and lawsuits have forced most F&I managers to clean up their collective act. But for the dealers that may still have some ‘bad apples’ on staff or are about to open a new store with new staff, how do you make sure you F&I manager defies the stereotype and becomes a trusted and honest professional? Read More

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