Thursday, August 5, 2021

The Latest Digital Marketing Trends in Retail Automotive – Mark Sokal | How to Help Women in Retail Advance Into Management | A Constructive Approach to Missed Sales Goals

Today on CBTNews.com – Thursday, March 7th, 2019:

newscastThe Latest Digital Marketing Trends in Retail Automotive – Mark Sokal, CEO of SOKAL
On today’s show, we welcome Mark Sokal, CEO of SOKAL, a powerful marketing agency with over 100 employees and well over 350 clients around the nation. Sokal’s marketing background is rooted in dealership operations. Mark is a 20-year automotive veteran having moved up in the automotive ranks from Sales Manager to owning several dealerships. Watch Now

newscastHow to Help Women in Retail Advance Into Management
There is no question that gender roles have evolved tremendously throughout the past couple of centuries. For example, in 2017, Ancestry.com pointed out some huge shifts in the gender gap, such as the rising prominence of women in occupations such as bank tellers and nurses. Women used to play a minor role in the workforce, but women’s’ presence in fields like finance and STEM have also boomed. Industrialization throughout the years also didn’t hurt, as it brought many new jobs for women who would have otherwise stayed at home. Read More

newscastA Constructive Approach to Missed Sales Goals
There’s no way of getting around it: as a manager, there will be unpleasant situations that you personally have to deal with. As much as everyone wants to be the boss that’s the buddy, the boss that’s cool and the boss who’s a friend, at  the end of the day the manager is where the buck stops and so needs to take responsibility for what’s going on if there are team members not meeting their goals. Read More

CBT News
CBT Automotive Network is a multimedia broadcast platform serving automotive professionals. With interviews featuring the biggest names in the industry, daily newscasts following top stories, up-to-date market data, and exclusive articles covering the latest industry trends, CBT is the leading voice of the retail automotive industry.

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