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Surprise and Delight: A Great Customer Service Concept. Or Is It? – Shep Hyken | Effectively Manage Your Internet Leads | Four Free Digital Marketing Training Resources for You and Your Staff

Today on CBTNews.com – Tuesday, July 16th, 2019:

newscastSurprise and Delight: A Great Customer Service Concept. Or Is It? – Shep Hyken, CX Expert and Best Selling Author
When talking about customer experience, every business owner has probably heard the phrase “surprise and delight your customer”. While this might seem like common sense at first, what if we told you that customers don’t always want to be surprised? In this segment, we talk to Shep Hyken, customer experience expert and New York Times Best-Selling author of “The Amazement Revolution
”. Shep discusses a recent article he published entitled, The Difference Between “Surprise and Delight” and Just “Delight”. Watch Now

newscastEffectively Manage Your Internet Leads with These Proven Strategies
Converting internet leads into car sales is an evolving and extremely challenging process. What worked five, three, or even a year ago isn’t necessarily as effective as it is today. What makes it even more important is that, according to the Autotrader 2018 Car Buyer Journey study, customers will visit the dealership an average of just 1.4 times before making a purchasing decision. You must strike while the iron (or lead) is hot. Read More

newscastFour Free Digital Marketing Training Resources for You and Your Staff
As the famous saying goes “you have to spend money to make money.” This likely applies to all of your business dealings: from hiring employees to managing your inventory. The same also holds for marketing. Whether you are purchasing a new piece of software or paid ads, your marketing budget is probably ballooning as this article is being written. Read More

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CBT Automotive Network is a multimedia broadcast platform serving automotive professionals. With interviews featuring the biggest names in the industry, daily newscasts following top stories, up-to-date market data, and exclusive articles covering the latest industry trends, CBT is the leading voice of the retail automotive industry.

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