The Importance of Having Return Customers in the Service Drive | How To Avoid Dead-End Marketing Strategies At Your Dealership? | Ford Sales Decline for a Fourth Straight Quarter

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Today on CBTNews.com – Wednesday, January 30th, 2019:

newscastThe Importance of Having Return Customers in the Service Drive – John Fairchild, Fixed-Ops Expert
According to Cox Automotive’s latest study, Opportunities to Build Customer Loyalty, an estimated 70 percent of consumers who purchased or leased from a dealer did not return for service in the past year. So, how can dealers increase sales in the fixed-ops department in 2019? On today’s show, Jim discusses the importance of having return customers in the service drive with fixed-ops expert and CBT contributor, John Fairchild. Watch Now

newscastHow To Avoid Dead-End Marketing Strategies At Your Dealership?
If your dealership is looking to make more money and profit, then it’s important for you to learn the ways to spot dead-end strategies so that you can say no to them – instead you can focus on good ideas. From the more traditional slogan styled advertisements to social media and viral videos, there are endless strategies for your dealership to pick from. Read More

newscastFord Sales Decline for a Fourth Straight Quarter
In a year when other companies have been doing well, Ford Company showed a net loss of $116 million in the fourth quarter, translating to three cents a share. A large portion of the downturn was driven by overseas markets. Although in North America Ford showed signs of growth, reaching a revenue by $1.7 billion, the company’s earnings fell globally, most notably in South America where the market share slumped everywhere but Peru. Advancing onward, it is still unclear what the new year might bring for Ford. Read More

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