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CBT Automotive Newscast for January 6, 2020

Today on – Monday, January 6th, 2020:

Kevin LeSageHow Dealers Can Use Data-Driven Marketing While Still Protecting Consumer Privacy
Have you ever seen an advertisement online for a product right after having a conversation about it with someone? While this level of targeted marketing might seem invasive at first, today’s customer wants a highly personalized online experience. Here to tell us how dealers can implement effective, data-driven marketing while protecting consumer privacy, is Kevin LeSage, director of digital marketing at Autotrader. Watch Now

Kevin LeSageKeeping It Real — and Legal
Unfair and Deceptive Acts and Practices statutes (UDAP) cover virtually every aspect of a dealer’s sales, finance and fixed operations. Everything from advertising and marketing to consumers, staff conversations with customers, managers’ conversations with salespeople, how prices and payments are quoted, how deals are handled in F&I, how repair estimates are handled – you name it.  Everyone in the dealership who deals with or markets to the public is subject to UDAP statutes and can create liability for the dealership and for themselves. Read More

Kevin LeSageWith Today’s Informed Customer, Do You Still Have Game?
Have you ever watched any of the popular televised poker tournaments like “World Series of Poker” or “Celebrity Poker Showdown”? If so, you have probably noticed how the players protect their cards from view at all times. Not only do they protect their playing hands from being seen, they all have some kind of ‘poker face’ that allows them to mislead or hide their emotions from the other players.  You can learn a lot about what cards another player is holding if you know how to read their facial expressions and body language. Read More

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