Tag: Kevin LeSage

marketingvideo

Dealer Forward – Marketing Edition: Shifting Consumer Preferences

Welcome to a special marketing edition of Dealer Forward. For years, dealer and technology partners have been working to bridge the ‘online to-in-store' experiences. Due to the COVID-19 pandemic, the in-store experience changed significantly, and has forced the question: why…
Victor Antoniovideo

4 strategies to make your sales department more effective – Victor Antonio

Sales managers often find themselves looking for ways to motivate their teams to take the next step in their development. Here to discuss four strategies that can take your sales department to the next level is Victor Antonio, renowned sales…
digital payments

Vaccines and digital payments pave the way for car buyers to return to normal

For commerce to return to normal, much is riding on the development of a vaccine and digital payments. The "How We Shop" report by PYMTS.com sheds light on what consumers are thinking about as they change their shopping routines. In…
wholesale

Wholesale prices begin to normalize on usual inventory levels

Dealers may start to notice the wholesale prices at auction slip back into more familiar territory. According to Manheim’s Used Vehicle Value Index mid-month report for September, wholesale used vehicle prices have decreased by 0.9% in the first two weeks…
Frankie Floreyvideo

GSM Frankie Florey discusses how Autosport Acura adapted to the COVID-19 crisis

In today's COVID-19 world, customers value transparency and safety during their car-buying journey now more than ever. No one knows this better than Frankie Florey, General Sales Manager at Autosport Acura of Denville in New Jersey and Automotive News 40…

Modifying your dealership’s sales approach through COVID-19

Over the last six months, David Lewis has talked with hundreds of dealership personnel. The majority seem to be in agreement that the changes currently being made to the sales process will be around for a long time. On this…

Auto ventures capitalize on stock market strength to push through acquisitions...

Welcome to another edition of The Friday 5 with Steve Greenfield, Founder and CEO of Automotive Ventures, an auto technology advisory firm that helps entrepreneurs raise money and maximize the value of their companies. In this episode, Greenfield takes a…

The role diversity plays in your dealership’s customer communications

Welcome back to Diversity in Automotive brought to you by TrueCar and CarNow. As you look across your customer base, there are several moving parts of communications that everyone has to get right. Externally, dealers have to represent the franchise…

Conducting customer interviews online to discuss F&I options

It’s time to face a new reality. Offsite deliveries aren’t going anywhere anytime soon. COVID-19 has forever changed the way car dealers do business, quite possibly forever if not for the foreseeable future. In growing numbers, more dealers performing offsite…