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car dealers

How car dealers can leverage home services to end 2020 on...

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We’re in the last quarter of the year and although this year has had its own unique set of challenges, car dealers are seemingly now more than ever equipped to address shifts like digital retailing and home delivery. Joining us today to discuss how car dealers can succeed and finish this last quarter strong is […]
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leadquality leads

Is Your Dealership Generating Enough High Quality Leads? – Kevin LeSage

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With all of the digital tools at customers’ disposal, dealers are seeing an influx of leads as more consumers pursue online transactions. However, not all of those leads are high quality. Here today to discuss how dealers can best identify the quality leads that come in is Kevin LeSage, director of digital marketing of Autotrader. […]
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Autotrader

Balancing At-Home and In-Store Transactions As Showrooms Start to Reopen –...

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In today's segment on CBT News, we’re pleased to welcome back Kevin LeSage, Director of Digital Marketing for Autotrader. In this interview, Jim and Kevin...
Autotrader

Meeting the Needs of Your Dealership’s Customers During COVID-19 and Beyond...

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As part of our ongoing coverage of the Coronavirus, we’re pleased to welcome back Kevin LeSage, Director of Digital Marketing of Autotrader. In this segment,...
Grant Cardone

CBT News Week in Review: January 10, 2020

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CBT News Week In Review for January 10th, 2020: How Dealers Can Use Data-Driven Marketing While Still Protecting Consumer Privacy Have you ever seen an advertisement...
consumer privacy

How Dealers Can Use Data-Driven Marketing While Still Protecting Consumer Privacy

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Have you ever seen an advertisement online for a product right after having a conversation about it with someone? While this level of targeted marketing might seem invasive at first, today’s customer wants a highly personalized online experience. Here to tell us how dealers can implement effective, data-driven marketing while protecting consumer privacy, is Kevin […]
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Kevin LeSage

CBT Automotive Newscast for January 6, 2020

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Today on CBTNews.com - Monday, January 6th, 2020: How Dealers Can Use Data-Driven Marketing While Still Protecting Consumer Privacy Have you ever seen an advertisement online...
newscast

CBT News Week In Review: November 22, 2019

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CBT News Week In Review for Friday, November 22nd, 2019: How ReconVelocity is Helping Dealers Set a New Standard for Vehicle Reconditioning On today's show, we're...
leads

The Importance of Monitoring the Quality of Your Dealership’s Leads –...

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Joining us today to discuss Cox Automotive’s new whitepaper, “The High Cost of Poor-Quality Leads”, is Kevin LeSage, director of digital marketing for Autotrader. VIDEO TRANSCRIPT: Jim Fitzpatrick: Welcome into the show, Kevin. Kevin LeSage: Thanks, Jim. How’re you doing? Jim Fitzpatrick: Great. So can you tell us about the findings from Cox Automotive’s white […]
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Kevin LeSage

CBT Automotive Newscast for November 21, 2019

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Today on CBTNews.com - Thursday, 21st, 2019: The Importance of Monitoring the Quality of Your Dealership's Leads - Kevin LeSage, Autotrader Joining us today to discuss...