Today on CBTNews.com – Tuesday, February 18th, 2020:
Unlock Additional Finance and Service Revenue with a Comprehensive BDC Strategy
On today’s show, we’re pleased to welcome back Sarah Vantine, BDC Director for Scott Clark Auto Group out of Charlotte, NC. Since we last spoke to Sarah, she has continued to grow and expand Scott Clark Auto’s BDC strategy to include finance and additional sales opportunities. Watch Now
Better Framing, Better Context Equals Higher F&I Sales
Paint the picture. That’s what nearly every self-professed sales guru says when training salespeople. Appeal to their emotions and get them to ‘see’ themselves using your product or service. Good advice…so how would that apply to the unique selling environment within an F&I office? Framing is the popular psychological term meaning putting the decision into some kind of strategic context. You are painting the picture or giving a frame of reference when describing why they should buy your product. Read More
Dress to Impress: What Message is Your Dealership Staff Sending?
There is a fine line between dressing for success and maintaining an appropriate brand image for your dealership. The trick is to find a dress style that helps you perform your best, while at the same time meeting customer expectations, and blending in with the brand image of your dealership. Read More
