On today’s CBT Newscast for Thursday, February 1st, 2018:
Pete MacInnis: How far will digital retail evolve in 2018?
Digital retail got a lot of traction in 2017, with consumers handling more of the car buying process online than they’ve ever done before. However, will that continue to gain traction in 2018? In an interview with CBT News, Pete MacInnis, President and Founder of eLEND Solutions, and an experienced leader in automotive finance and technology for the past 37 years, said that there are still certain problems that need to be worked out. Watch Now
Scott Keogh: Optimistic about future of dealerships
If we took a poll of how many automakers actually considered your dealership when developing ideas for the future of auto retail and how those ideas impacted your dealership for the good, it would be interesting to see the results. Instead, we can just ask the people in charge, like the hosts of CNET’s Roadshow did when they recently interview Audi President, Scott Keogh. Watch Now
An idea to promote your dealership to more women
Say you want more women working at your dealership, promoting the fact that they can benefit from working in auto retail with things like paid time off, health insurance, 401k programs, etc. Well, the NADA has come up with a way to do that. The NADA is spotlighting women in automotive by launching a video competition. They’re asking women to make a video, share their experience in auto retail, and post the video on Facebook, Instagram, or Twitter with the hashtag #WomenInAutomotive. Videos must be posted by March 20th to be considered. Watch Now