CBT News Week In Review for Friday, December 20th, 2019:
How Dealers Can Navigate Complex Marketing Strategies in 2020
Auto retail marketing strategies are continually moving towards an omnichannel approach, equipped with video, paid ads, and social media engagement. These concepts can be daunting for a lot of dealers out there, but they don’t have to be. To help dealers navigate this, we’re joined by Glenn Pasch, auto marketing expert and CEO of PCG Digital. Glenn and PCG Digital have worked with the likes of GM, Lithia, and Nissan. And he has also provided his expertise to CBT on numerous occasions. Watch Now
2020 Best Practices: The Importance of Personalizing Your Customer’s Buying Experience
As 2019 quickly comes to a close, dealers’ sights are now set on finishing the year strong and setting up solid expectations for the new decade. If you’re brainstorming new standards for your dealership’s marketing, BDC, and sales training efforts, then our next guest has some advice you don’t want to miss. We had the chance to speak with David Kain, president of Kain Automotive and host of Kain & Co. every Thursday on CBT. Watch Now
The Top 3 Things Sales Managers Can Do to Become Better Leaders in 2020
Here to tell us how to start your year off on the right foot in 2020 is Mark Tewart, president of Tewart Enterprises, best-selling author of “How to Be a Sales Superstar”, and host of On The Mark every Friday right here on the CBT Network. Watch Now
The Keys to a More Profitable Year in Your F&I Department
On today’s show, we’re pleased to welcome back Adam Marburger, F&I Expert and President of Ascent Dealer Services. Adam shares with us, his insight into the latest F&I trends, menu strategies, and how dealers can see growth in their F&I departments in 2020 and beyond. Watch Now
