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marketing

Advertising your dealership to attract new hires – Glenn Pasch |...

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On this episode of Inside Automotive, Jim Fitzpatrick speaks to Glenn Pasch, CEO of PCG Digital and automotive marketing expert. They discuss topics like...
Pasch

Glenn Pasch on how to curb complacency culture at your car...

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Car dealers are reporting incredible sales and profits in today’s market, but is this success also breeding complacency among you or your staff? Have your processes or customer experience taken a dive as a result? On today’s show, we’re pleased to welcome Glenn Pasch, auto marketing expert, and CEO of PCG Digital to discuss remaining […]
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Digital Marketing Manager - Glenn Pasch

Glenn Pasch on the importance of adding a digital marketing manager...

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The digital landscape of retail automotive is dramatically changing at a rapid pace. While car dealers often wear many hats, dealerships need more digital experts to help generate success in this new frontier of the industry. Recently Glenn Pasch, CEO of PCG Digital, recently wrote an article for CBT about the need for a digital […]
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digital retailing

How to Market Your Dealership’s Digital Retailing Process – Glenn Pasch

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In light of the COVID-19 pandemic, many dealers have adopted digital retailing technology on their website to meet consumer demand and facilitate an uptick in online sales. However, dealers still have a lot to learn about these tools and how to properly execute and market their strategies. Here to discuss this topic in greater detail […]
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Glenn Pasch

Glenn Pasch Shares 5 Tips for Managing Your At-Home Workforce

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On today’s show, we’re pleased to welcome back Glenn Pasch, auto marketing expert and CEO of PCG Digital. Glenn and PCG Digital have worked with the likes of GM, Lithia, and Nissan. And he has also provided his expertise to CBT on numerous occasions. In this segment, Jim and Glenn discuss his latest video, “5 […]
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Glenn Pasch

Glenn Pasch on Alleviating Pain Points in Your Customer Journey

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Please join us in welcoming back Glenn Pasch, auto marketing expert and CEO of PCG Digital. Glenn and PCG Digital have worked with the likes of GM, Lithia, and Nissan. And he has also provided his expertise to CBT on numerous occasions. VIDEO TRANSCRIPT:  Jim Fitzpatrick: Hi everyone, I’m Jim Fitzpatrick. Thanks so much for […]
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week in review

CBT News Week In Review: December 20, 2019

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CBT News Week In Review for Friday, December 20th, 2019: How Dealers Can Navigate Complex Marketing Strategies in 2020 Auto retail marketing strategies are continually moving...

How Dealers Can Navigate Complex Marketing Strategies in 2020

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Auto retail marketing strategies are continually moving towards an omnichannel approach, equipped with video, paid ads, and social media engagement. These concepts can be daunting for a lot of dealers out there, but they don’t have to be. To help dealers navigate this, we’re joined by Glenn Pasch, auto marketing expert and CEO of PCG […]
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Clift Buick GMC

CBT News Week in Review: November 29, 2019

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CBT News Week In Review for Friday, November 29th, 2019: How to Identify and Close Gaps in Your Reconditioning Process - Dennis McGinn and Scott...
Glenn Pasch

CBT Automotive Newscast for November 28, 2019 – Happy Thanksgiving!

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Today on CBTNews.com - Thursday, November 28th, 2019: Evaluating Your Dealership's Marketing Team and Advertising Spend - Glenn Pasch, PCG Digital Jim recently caught up with...