Today on CBTNews.com – Wednesday, December 5th, 2018:
Revitalize Your BDC in 2019 with These Proven Techniques – David Kain, Kain Automotive
As 2018 quickly comes to a close, dealers’ sights are now set on finishing out the year strong and setting up solid expectations for 2019. If you’re brainstorming new standards for your dealership’s BDC and sales training efforts, then our next guest has some advice you don’t want to miss. On today’s show, Jim speaks with David Kain, president of Kain Automotive and host of Kain & Co. right here on CBT. Watch Now
For a Limited Time, 0% Interest is Back on the Table
Once a dealership staple, the 0% interest auto loan is quickly becoming a thing of the past. Zero-interest was an alluring auto boom incentive. In 2010, roughly 22% of US car sales took advantage of a no interest loan. However, with the changes in the economy, dealerships have quietly been abandoning the 0% option, raising interest rates by small increments. Read More
In 2019, Show Budgeting Solutions to Sell More Retention Product
Evolving consumer expectations and lifestyles call for significant change in how F&I products are presented to customers. More than ever, those presentations must focus on the WIIFM factor. WIIFM, shorthand for “What’s in it for me?” is the unasked question on every buyer’s mind when considering a purchase of most anything. The most successful in the F&I office know to present through the customers’ eyes (and heart) to hit their WIIFM buttons. Read More
7 Ways to Future-Proof Your Dealership
Has the slow-down arrived? According to CNBC, a number of dealerships are reporting softer sales in recent weeks, creating speculation that auto retailers face tough sledding in weeks and months to come. But here’s the thing: if you’ve future-proofed your dealership, you’re going to be just fine no matter what happens. In fact, you will outperform your competition if you do some things that prepare yourself to attract and keep customers during industry upswings and downturns. Here are seven ways you can future-proof your dealership in the face of ongoing change. Read More
