Mark Conner: What is the leading indicator to driving sales? | Are automakers late to the electric car party? | 1 of every 6 cars sold will be electric by 2025

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On today’s CBT Newscast for Monday, December 4th, 2017:

Mark Conner: What is the leading indicator to driving sales?
No matter what your level of technological savvy might be, finding effective ways to use metrics to eliminate wasted ad spend is important for increasing your dealership’s overall digital efficiency. While at the Automotive Analytics and Attribution Summit, Mark Conner, Senior VP of STrategy with LotLinx, discussed at least one way to use metrics to your dealership’s benefit. Watch Now

Are automakers late to the electric car party? 
The competition of rolling out electric vehicles was on full display last week at the L.A. Auto Show, with automakers like Volkswagen presenting their best case for the availability of certain vehicles for the public. In an interview with CNBC, Hinrich Woebcken, CEO of Volkswagen North America, was asked why it seemed as if everyone was late to the party on electrification. Watch Now

1 of every 6 cars sold will be electric by 2025
According to a new study by UBS, by 2050 one out of every six cars sold will be electric. Popular Mechanics reports that of the 10,000 consumers surveyed, buyers had a strong positive interest in the idea of electric cars, coupled with a declining popularity in diesel engines. The article points out that the two major roadblocks to buying electric cars, pricing and the lack of a charging station infrastructure, are slowly becoming smaller hurdles. Read More

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