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car sales

CBT News Market Update: Phil Sura, Mudd Advertising & Mark Conner,...

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Welcome to another edition of the CBT News Market Update. To quickly recap this week’s numbers, the retail SAAR of new car sales came...
metrics

Mark Conner: What is the leading indicator to driving sales?

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No matter what your level of technological savvy might be, finding effective ways to use metrics to eliminate wasted ad spend is important for increasing your dealership’s overall digital efficiency. While at the Automotive Analytics and Attribution Summit, Mark Conner, Senior VP of STrategy with LotLinx, discussed at least one way to use metrics to […]
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newscast

Mark Conner: What is the leading indicator to driving sales? |...

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On today's CBT Newscast for Monday, December 4th, 2017: Mark Conner: What is the leading indicator to driving sales? No matter what your level of technological...
marketing

What is Needed for a Fast-Moving Sales Challenge

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In today’s car-buying climate, the necessity to shift a new car off the lot has never been greater. New sales are now falling below expectations to 2015 levels despite generous incentives, while in the used market, the large numbers of vehicles coming back in for resale mean we’re seeing inventory depreciate twice as quick as […]
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