Today on CBTNews.com – Tuesday, April 9th, 2019:
Jonathan Smoke, Chief Economist at Cox Automotive Discusses Q1 Sales and the State of Automotive Retail
First quarter sales data has recently been released for the auto retail industry, and there are several trends that indicate some headwinds and tailwinds for the rest of the year. Here to talk in-depth about what dealers can expect from the Q1 sales is Jonathan Smoke, chief economist for Cox Automotive. Watch Now
Are You Meeting Your VSC Objectives?
Service contracts have been around a long time. If they didn’t provide customers with real value, there wouldn’t be so many repeat VSC buyers. Make it department policy to offer your service contract 100% of the time! Be consistent. Train your entire sales team on the genuine benefits of a VSC so they can honestly convey them to customers – and overcome objections. I guarantee you’ll see a measurable increase in your VSC penetration! Read More
Winners of Edmunds 2019 Best Retained Value Awards
On April 3rd, Edmunds announced their 2019 Edmunds Best Retained Value Awards. The car shopping experts recognized the new 2019 brands and vehicles that had the highest projected residual values after five years. These awards were created to showcase and highlight the overall value of vehicles for shoppers. Read More