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A customer driven sales approach in your F&I Dept.

Are dealerships missing opportunities by focusing too much on overcoming objections in the finance and insurance office?

F&I trainer Lloyd Trushel thinks so and calls for a more personal engagement with customers, saying it will increase product penetration rates.

“The 1970s strategy of simply overcoming objections doesn’t work anymore,” he says.

Read More: Ward’s Auto

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CBT News
CBT News
For over 10 years, CBT News has been informing and helping automotive retail professionals grow their businesses and thrive in their careers through an awarding-winning, on-demand streaming platform. With exclusive interviews featuring the biggest names in the industry, daily newscasts, up-to-date market data, and exclusive articles covering the latest trends, CBT News is your #1 source for auto industry news and content.

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