Tag: consumer
How data is driving the next era in automotive retail
Exiting a year of unprecedented highs and lows, the automotive industry entered 2021 with a mix of challenges and opportunities. New supply interruptions and inventory shortages...
Are auto dealers and consumers ready for an EV future?
Last week, in the German newspaper Frankfurter Allgemeine Zeitung, Audi CEO Markus Duesmann said there are no new internal-combustion engines in development at Audi. With Audi...
Most are ready to buy within three weeks of first dealer...
A study released Thursday shows that the majority of car shoppers are deeper into the sales funnel than dealers often think. The Automotive Buyer Study 2021 by Marchex titled “Trust,...
Preparing to thrive in auto retail in 2021
2020 has brought about massive change to the automotive industry and especially for dealers. With less traffic due to widespread digitalization and mobility, COVID...
Five factors that drive innovation in auto retail
Dealership gross profits have declined from 3.3% to 2.4% between 2015 and 2018. Over that same time frame, an average dealership’s operating profits saw...
Online consumer engagement showing indications of industry rebound
Car shoppers are continuing a slow but steady push back to normal purchasing practices, according to analysis of marketing data by Comscore in a...
Report Shows the Consumer Connection Goes Beyond Cars to Include Brand
It seems that car owners have always developed an emotional bond with their vehicle. Research by Road & Travel Magazine from back in December...
CarGurus Report: 70 Percent of Consumers Are Actively Searching for Vehicles
According to the Wall Street Journal, most automakers reported declines in sales during this year’s second quarter. The numbers may look bleak, and these...
Deloitte Survey Identifies Consumer Confidence Growing in US
Since April 19th, Deloitte has conducted the State of the Consumer Survey bi-weekly to analyze how the public perceives the effect of the global...
Trade-Ins in 2020
We all know what a critical role pre-owned sales plays in your profitability. Dealers all agree that we collectively need to do a better...
