Collaborations and alliances in the auto industry a new normal

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Last week, Honda Motor Co. announced that it had signed off on a nonbinding memorandum of understanding in relation to creating a strategic alliance with General Motors. Jamie LaReau of the Detroit Free Press reported that both auto giants would still sell vehicles under their own names but the agreement also includes “cooperation in purchasing, research and development, and connected services.” LaReau also noted that the move would aim to help both companies financially through being able to “collaborate on purchasing supplies by leveraging their scale to gain cost savings.” GM reportedly stated this would include focusing on “joint sourcing…

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