On today’s CBT Newscast for Friday, October 20th, 2017:
Laura Madison: Are you taking advantage of service to sales opportunities?
While your focus is on the sales floor, waiting for customers to walk in, customers are rolling in all day in service. According to Laura Madison, Director of Sales and Training with Alan Ram’s Proactive Training Solutions, dealerships aren’t taking full advantage of the service to sales opportunity. Hear Laura’s thoughts on service to sales opportunities as well as her tips on how to successfully use Facebook at your dealership. Watch Now
Qualcomm Wants a Piece of Your Future Car
You probably already know this, but your dealership has a treasure trove of data and it’s not just in the DMS or CRM. According to Qualcomm CEO Steve Mollenkopf, it’s in the vehicles on your lot and companies like his want a piece of it. Watch Now
Car Buyer Insights from PERQ
In a Car Buyer Insights report from PERQ, the study sampled 100 dealerships, reviewing consumer profile data for three months. Of some of the results found, 68% of more than 30,000 consumer leads said that email is their preferred way of being contacted while 24% said messages and 8% said by phone. Read More
