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service to sales

Laura Madison: Are you taking advantage of service to sales opportunities?

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While your focus is on the sales floor, waiting for customers to walk in, customers are rolling in all day in service. According to Laura Madison, Director of Sales and Training with Alan Ram’s Proactive Training Solutions, dealerships aren’t taking full advantage of the service to sales opportunity. Hear Laura’s thoughts on service to sales […]
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CBT’s New Studio | Are you taking advantage of service to...

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On today's CBT Newscast for Friday, October 20th, 2017: Laura Madison: Are you taking advantage of service to sales opportunities? While your focus is on the...
social selling

Why Are Dealers, GMs The Last At Their Stores To Join...

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Lack of support from the top is holding dealerships back on social selling and marketing. BY LAURA MADISON A social media movement is rocking the retail automotive sector, but the people at the top – dealership owners and general managers – seem to be struggling to accept and execute a strong social presence. Beyond sparsely […]
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Dealership’s YouTube

Make Sure Your Dealership’s YouTube Page Offers A Variety Of Videos...

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Don’t be stale and predictable; make sure to post product, value, salesperson and testimonial videos. BY LAURA MADISON The digital movement has transformed automotive marketing. A shift in how customers research and shop for vehicles demands a strong digital dealership presence. However, one of the strongest digital marketing platforms – YouTube – has largely been […]
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CBT News – October 9, 2015

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On today's show: Jared Rowe, President of Media Division at Cox Automotive, discusses what customers want in the car shopping experience Alexi Venneri, CEO...

CBT News – October 6, 2015

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On today's show: Clint Burns, CEO of The Next Up, shares the most important step to ensure a good customer experience Mike Haeg, Director...

CBT News – September 11, 2015

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On today's show: AutoNation CEO Mike Jackson shares his sales predictions for the remainder of the year Mike Esposito, President and CEO of Auto/Mate,...

CBT News – August 26, 2015

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On today's show: PCG Consulting CEO Glenn Pasch on the online digital marketing course that's perfect for your busy schedule John Sternal, Director of...

CBT News – August 18, 2015

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On today's show: - Laura Madison explains which social media platforms are best for dealers - Sales Tip of the Day with Waldo Waldman on finding...

CBT News – August 12, 2015

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On today's show: - Force Marketing President and CEO John Fitzpatrick explains how you can have even better second half sales with improved marketing - Sales Tip of...