Laura Madison: Are you taking advantage of service to sales opportunities?

While your focus is on the sales floor, waiting for customers to walk in, customers are rolling in all day in service. According to Laura Madison, Director of Sales and Training with Alan Ram’s Proactive Training Solutions, dealerships aren’t taking full advantage of the service to sales opportunity. Hear Laura’s thoughts on service to sales opportunities as well as her tips on how to successfully use Facebook at your dealership.

Tagsmarketing social media New Car Sales Facebook Retail Automotive Laura Madison Automotive Marketing Auto Retail service to sales

AI search is changing how dealers get found. Here’s what that means for your marketing strategy

Dealer.com - October 28, 2026

For years, dealerships have built their digital marketing strategies around one goal: showing up when car shoppers search online. That goal hasn't changed. The way people search has. AI is reshaping how...

Sales & Marketing Publishing Partners

CarEdge CEO: AI shopping tools raise the stakes for dealer pricing transparency

CarEdge CEO on AI shopping tools raising the stakes for dealer pricing transparency

Jason Becknell - October 27, 2026

As more consumers turn to AI to research and compare vehicles, dealerships may need to rethink how they present pricing online. Zach Shefska, President and CEO of CarEdge, joins us...

CBT Live Sales & Marketing

David Spisak says dealers must audit for AI, launches new show on CBT News

Jason Becknell - October 26, 2026

Shoppers are using AI tools to research vehicles before they reach a dealership website, and many stores are not set up to be found. Dealers who haven't audited their sites...

CBT Live Sales & Marketing

Car salesperson performance holds steady as buyer satisfaction slips

Jason Becknell - October 26, 2026

On the Dash: Car salesperson performance held steady from Q2 to Q3, CDK found. Ease of Purchase hit its 2026 low in September at 79%. Product expertise and trust scores...

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