Inside Automotive
Cox Automotive reveals streamlined portfolio for effortless dealership management — Ken Kraft
Cox Automotive plays a critical role in maintaining the complex network of dealers, manufacturers and vendors that comprise the modern automotive industry. Not only does the company provide essential services and insights to those in the car business, but it also remains at the forefront of technological innovation and market research, ensuring the sector can continue to evolve and adapt. On this episode of Inside Automotive, host Jim Fitzpatrick is joined by Ken Kraft, executive vice president and chief marketing officer at Cox Automotive. Watch full segment here.
Top Stories
The United Auto Workers union appears to have ratified all contracts with Detroit-Three manufacturers, following more than two weeks of voting among its members. According to the union’s vote trackers, the majority of member ballots have been counted as of Friday afternoon, although several Ford and Stellantis plants are awaiting final tallies. While United Auto Workers officials have yet to make an announcement, all three contracts have enough support to pass, nullifying any last-minute rejections. Read More
E-commerce giant Amazon will begin selling vehicles on its platform in 2024, starting with offerings from South Korean automaker Hyundai. The company announced its plans to join the retail automotive sector during November’s Los Angeles Auto Show. Amazon will allow car buyers to search by model, color, trim, and other elements and will provide financing options through its website. Read More
On November 16, Subaru’s CEO, Atsushi Osaki, revealed that the company will increase its employees’ wages at its U.S. facility in response to the recent labor agreements made by the Detroit Three automakers and the United Auto Workers (UAW) union. Through an interpreter at the Los Angeles auto show, Osaki stated that the size of the raises for employees at Subaru’s Lafayette, Indiana assembly plant will be in line with industry norms following the UAW’s contracts with General Motors, Ford, and Stellantis. Read More
The 2025 Optiq, a small electric SUV, will join Cadillac’s growing electric lineup for the upcoming model year. The new model, which will be positioned beneath the mid-size Lyriq, is expected to face competition from cars like the Mercedes-Benz EQB, Audi Q4 e-tron, and Genesis GV60. The Optiq’s moniker, which ends in “IQ,” also harmonizes it with Cadillac’s other electric models, such as the flagship Celestiq and Escalade IQ. Read More
For Dealers
4 ways to incorporate QR codes into your dealership marketing strategy
We are sure you’ve seen these little grids on posters or mail pieces. These are QR codes, and they are rather versatile and straightforward to use paths to websites and apps. In this article, we’ll explain how to use QR codes in your dealership’s marketing strategy to better get messages out to more people. Read More
Conquering your self-doubt: how to get out of your own way
Running a successful auto dealership requires a mix of business acumen, passion, and dedication. Despite having these traits, self-doubt can still creep in and negatively impact your business. By understanding how self-doubt can affect your auto dealership and learning strategies to overcome it, you can create a thriving business that exceeds expectations. Read More
