Inside Automotive
How branding can help your dealership be more competitive – Lissette Gole | Google
Branding is an essential component of business growth, and as the car market becomes more competitive it is more important than ever for dealers to understand this important marketing strategy. Lisette Gole is the Head of Automotive Retail at Google, and has in-depth knowledge of brand practices and principles. On this episode of Inside Automotive, Gole joins host Jim Fitzpatrick to discuss branding and its relevance to retail automotive. Watch full segment here.
Top Stories
The Biden administration is planning to propose stricter pollution rules for the auto industry. Although the exact policies are still under review, the government is not planning to ban sales of gas-powered cars. Instead, the President will place new limits on light vehicle emissions starting in 2027. Biden will present the standards on april 12 in Detroit, alongside a set of policies written by the Environmental Protection Agency to govern air pollution from trucks. Read More
Less than a week after the introduction of new EV tax credit rules, Tesla again lowered prices for some of its most popular vehicles. According to the automaker’s website, the Model 3 and Model Y received a discount of $1,000 and $2,000 respectively, while prices of both the Model S and Model X were dropped by $5,000. While the brand rarely offered deals in the past, it has slashed prices no less than five times since January. Read More
Polestar has confirmed it remains on pace to sell 80,000 vehicles before the end of the year. In the first quarter of 2023, the EV maker delivered approximately 12,000 vehicles, 26% more than it had in early 2022. Based on remarks in a press release, CEO Thomas Inglenlath has even more ambitious goals for the coming months. “We expect to start production of our highly anticipated electric SUV Polestar 3 in the summer and we will shortly launch Polestar 4, the SUV coupé transformed.” Read More
On April 5, Stellantis CEO Carlos Tavares made several remarks about the future of the EV market and expressed concern over how electrification will affect the car industry. During an interview at the New York Auto Show, Tavares warned that the high cost of manufacturing battery-powered vehicles could make it impossible for automakers to sustain an electric transition on their own. To address the issue, the CEO urged lawmakers to be more involved, adding, “It’s not a problem (for) corporations solely.” Read More
For Dealers
How to keep your sales pipeline flowing strong all year long
As the automotive industry continues to transform, with the advent of electric vehicles, autonomous driving technology, and subscription-based services, it looks like a bright future for dealers. However, it won’t be easy since the days of sitting around waiting for customers are gone. Dealerships are tasked with keeping their sales pipelines flowing strong. And maintaining a robust sales pipeline is essential for dealerships to remain competitive in today’s market, regardless of what vehicles you expect from the factory. Read More
4 growth strategies to expand your auto dealership
If your dealership has been firing on all cylinders and the bottom line is healthy, it’s only natural to think about expansion. Yet, knowing when to grow can be challenging, especially in uncertain economic times. SCORE, which the U.S. Small Business Administration partially funds, recently highlighted several big-picture indicators that a company is ready to expand. Read More
