On today’s CBT Newscast for Friday, December 1st, 2017:
Brian Finkelmeyer: How to add more value to your store
Your dealership has value, but you have the same product as many other stores around you. So how do you escape the commodity trap? Brian Finkelmeyer, Director of Conquest with vAuto, told CBT’s Jim Fitzpatrick that you do it by creating value in new ways. Watch Now
Volvo CEO: Market is ready for self-driving vehicles
Imagine the day your salespeople are showing consumers how to auto-pilot their new vehicle, in an effort to relax and eat something, check email, or do whatever they feel like doing on their way to work. Hakan Samuelsson, CEO of Volvo Cars, recently told CNBC’s Squawk Box that he believes the market is ready for that now. Watch Now
How emotional advertising works for Subaru
Advertising and marketing can have a huge impact on consumers emotionally. For a company like Subaru, it once tried to take the emotion of buying a car out of its commercials, according to Jeff Walters, Senior Vice President of Sales with Subaru of America. He told Forbes that instead, Subaru shifted gears and now touts the “love” Subaru owners feel for their cars, and vice versa. Read More
