Your #1 source for auto industry news and content

Brian Finkelmeyer: How to add more value to your store | Volvo CEO: Market is ready for self-driving vehicles | How emotional advertising works for Subaru

On today’s CBT Newscast for Friday, December 1st, 2017:

Brian Finkelmeyer: How to add more value to your store
Your dealership has value, but you have the same product as many other stores around you. So how do you escape the commodity trap? Brian Finkelmeyer, Director of Conquest with vAuto, told CBT’s Jim Fitzpatrick that you do it by creating value in new ways. Watch Now

VolvoVolvo CEO: Market is ready for self-driving vehicles
Imagine the day your salespeople are showing consumers how to auto-pilot their new vehicle, in an effort to relax and eat something, check email, or do whatever they feel like doing on their way to work. Hakan Samuelsson, CEO of Volvo Cars, recently told CNBC’s Squawk Box that he believes the market is ready for that now. Watch Now

SubaruHow emotional advertising works for Subaru
Advertising and marketing can have a huge impact on consumers emotionally. For a company like Subaru, it once tried to take the emotion of buying a car out of its commercials, according to Jeff Walters, Senior Vice President of Sales with Subaru of America. He told Forbes that instead, Subaru shifted gears and now touts the “love” Subaru owners feel for their cars, and vice versa. Read More

spot_img
CBT News
CBT News
For over 11 years, CBT News has been informing and helping automotive retail professionals grow their businesses and thrive in their careers through an awarding-winning, on-demand streaming platform. With exclusive interviews featuring the biggest names in the industry, daily newscasts, up-to-date market data, and exclusive articles covering the latest trends, CBT News is your #1 source for auto industry news and content.

Related Articles

Latest Articles

From our Publishing Partners