On today’s CBT Newscast for Thursday, November 30th, 2017:
Bill Wittenmyer: What works best: Human connection or technology?
There has always been a battle between what still works when it comes to the car buying process. Some say the way you greet customers makes a huge difference, as well as writing thank you cards, shaking hands with customers, having face-to-face interactions, calling, and leaving voicemails. Others believe texting, adding video to email, using tablets, and other technical capabilities work better. We asked Bill Wittenmyer, partner with ELEAD1, about his thoughts on what works best. Watch Now
3 things that will be game-changers in the future of auto
In a recent article from the Detroit News, standalone technology like automation, connectivity, and electrification won’t push the automotive industry forward by themselves. Rather, it’s a mix of the three areas blending together that will be game-changers according to a report by the Center for Automotive Research. In fact, the news says it’s clear some automakers are already subscribing to this theory. Earlier this month, GM CEO Mary Barra told New York investors that electric vehicles are the company’s preferred platform for developing autonomous technology. GM will look to create shareholder hype as it shares its “vision for an autonomous future.” Read More
What does connected retail really mean?
What happens when you put a payment calculator on a VDP and allow people the ability to self-pencil? According to Mike Burgiss, Vice President of Digital Retailing for Cox Automotive, consumer engagement goes up eight to ten times. He recently told WardsAuto, “It all comes back to putting the payment in the customers’ hands.” Burgiss says connected retail is about connecting the online experience to the in-store experience and making both consistent. He says to do that, dealers must connect systems, workloads, data, and processes and get your website working with your listings. Read More
