Your #1 source for auto industry news and content

BMW expands in-car subscription fees in the U.S.

Owners could unlock additional horsepower for their vehicles.

BMW owners will now need to pay a monthly fee, or subscription,  to enjoy some of their vehicles’ distinctive features. Car buyers have long anticipated and feared this development, but it took place without official notification.

This action was taken two months after Mercedes introduced their horsepower subscription in some owners’ EVs. With an annual payment of $1,200, the company said owners of the EQE Sedan, EQE SUV, EQS Sedan, and EQS SUV could unlock additional horsepower for their vehicles.

Automakers have been indicating for a number of years that purchasing a car in the future will be significantly different from doing so now.

At the time of purchase, consumers traditionally choose the features they want on their car. When they are ready to take the car home, they either pay a fixed price for it or take out a loan with stable monthly payments. To make producing vehicles in large quantities easier, automakers frequently group subscription items into packages. For example, if you want heated seats, you must also pay for a quality audio system and leather steering wheel.

But most of today’s cars are always connected to the internet. Because of this, automakers have some control over vehicles long after they leave the factory.

There are possibly a few advantages to the subscription concept for drivers. Owners would have the option of modifying their monthly payments to fit their finances. When features aren’t needed, they could be disabled. And if some people could make their current automobile more comfortable with a few taps on a phone app, acquiring a luxury car might be more within their means.

However, it might put an end to the notion of ever paying off your car.

Did you enjoy this article? Please share your thoughts, comments, or questions regarding this topic by connecting with us at

Be sure to follow us on Facebook, LinkedIn, and TikTok to stay up to date.

While you’re here, don’t forget to subscribe to our email newsletter for all the latest auto industry news from CBT News.

Jaelyn Campbell
Jaelyn Campbell
Jaelyn Campbell is a staff writer/reporter for CBT News. She is a recent honors cum laude graduate with a BFA in Mass Media from Valdosta State University. Jaelyn is an enthusiastic creator with more than four years of experience in corporate communications, editing, broadcasting, and writing. Her articles in The Spectator, her hometown newspaper, changed how people perceive virtual reality. She connects her readers to the facts while providing them a voice to understand the challenges of being an entrepreneur in the digital world.

Related Articles

Latest Articles

From our Publishing Partners