On the Dash:
- Hyundai expects Amazon Autos to expand internationally as early as 2027, creating a new digital retail channel for dealers.
- Used and certified pre-owned vehicles are already part of the platform, expanding opportunities beyond new Hyundai sales.
- Hyundai says 78% of Amazon Autos buyers are new to the brand, highlighting the platform’s potential for customer acquisition.
Hyundai confirmed plans to expand Amazon Autos internationally as early as 2027 during the automaker’s CEO Investor Day. Currently, the platform operates in the U.S., connecting consumers with local participating dealerships, and its expansion represents another step in Hyundai’s broader digital retail strategy.
Hyundai CEO Jose Muñoz said Amazon Autos now covers 80% of the U.S. market through dealer enrollment. The platform has also expanded its offerings beyond new Hyundai vehicles to include used and certified pre-owned (CPO) vehicles available through participating dealers. This initiative provides dealers with an additional digital storefront, while still maintaining the dealership’s role in the transaction.
Muñoz also said 78% of buyers on Amazon Autos are new to the Hyundai brand, which matters for dealers focused on acquiring new customers, as it highlights the platform’s potential as a customer-acquisition tool rather than just another sales channel.
The no-haggle structure and upfront fees associated with the platform create a distinct online shopping experience for consumers. In 2023, Hyundai named Amazon Web Services (AWS) its preferred cloud provider, an early sign of the broader partnership that later led to Amazon Autos. Hyundai also plans to expand its AI initiatives with AWS across software, autonomy and robotics. Additionally, the automaker plans to introduce Alexa Built-in across Hyundai and Genesis vehicles.
Amazon’s role could extend
Hyundai’s investor presentation highlighted potential collaboration in optimized logistics, alternative energy and customer experiences. Amazon’s involvement could become increasingly important beyond the retail transaction itself, as the company already provides participating dealers with data and business management tools. For example, LaFontaine Automotive Group is using Amazon Autos’ tools to manage retail operations and track sales performance.
In 2023, Hyundai announced its intention to sell vehicles through Amazon, leading to the launch of Amazon Autos in late 2024. Hyundai added used and CPO vehicles to the platform in 2025, starting in the Los Angeles area. Amazon later expanded financing options for used vehicles by adding lenders including Chase, Santander and Wells Fargo. Other brands and retailers, such as Hertz Car Sales and Ford’s Blue Advantage CPO program, have also joined the marketplace.
Although the automaker has not specified which international markets it will target first, the platform’s dealership-based model may allow Amazon to enter new markets through local retail partners, particularly because international markets do not face the same franchise-law restrictions on direct sales that exist in the U.S. As Hyundai expands the Amazon Autos platform, Amazon’s technology, data and logistics capabilities could play an increasingly important role.
