As a car dealer, unless you’re wearing a shirt or hat out in public advertising your store, it’s hard for some people to actually know what you do for a career. ELEAD1 Partner Bill Wittenmyer told CBT’s Jim Fitzpatrick recently that dealership personnel used to be walking billboards for their stores, and it might be something they should get back to doing.
Jim Fitzpatrick invites ELEAD1 Partner Bill Wittenmyer to the studio to discuss car dealers advertising for their stores, how to recruit and hire for the right culture, and more.
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On the Dash:
Massachusetts now requires all mandatory fees, including doc fees, to be included in advertised vehicle prices.
Separately listing or disclosing doc fees at checkout is considered non-compliant...
Artificial intelligence is changing the way people shop for their next vehicle and that's having a big impact on how dealerships do their marketing. Generative Engine Optimization (GEO) is rewriting...
For decades, dealerships have been organized around departments. Sales focused on inventory and deals. Service focused on repair orders and retention. Marketing worked within its own systems to drive traffic...
As competition intensifies in automotive retail, agencies are rethinking how they approach media buying and client retention. Amol Waishampayan, Co-Founder of fullthrottle.ai, says agencies that move beyond general-purpose demand-side platforms...