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incentives

Attracting Customers with Better Incentives

Negotiating and haggling when shopping for a car can oftentimes be awkward and frustrating, but it is made even more difficult if dealerships are...
Brian Benstockvideo

Brian Benstock on What it Takes to Drive an Award-Winning Dealership

Coming off of a record-breaking 2018, Paragon Automotive became the highest volume dealer to take home the Precision Team Award for Acura and the...
CRMvideo

Incorporating Your CRM with Your Phone Process to Capitalize on Leads – Mike Haeg

 Every dealer knows it costs hundreds of dollars just to make the phone ring, but integrating a CRM to your sales calls can help...
digital retailing

Digital Retailing: Five Advantages of Using It at Your Dealership

Think about the last time you needed to purchase an item online. What comes to mind? Is it the ease of finding what you...
software

The Next Ten Years: Transitioning from Hardware to Software

To anyone who’s tinkered with a car lately, it’s clear that the cars of today are not the same as those our forbearers drove....

Confirming and Destroying Stereotypes

Every customer has a stereotype about the car-buying experience. It's on you to confirm or destroy that stereotype. Saturday Morning Sales Meeting with Jonathan...

How Customer Perception Can Impact Your Service Department

On this week's episode of the Weekly Tune-Up, Almog Veig of David Lewis & Associates talks about customer perception and how it impacts the...

Getting on Your Customer’s Wavelength

On today's episode of Kain and Company, David shares some ideas he has to help you sell more cars by connecting with your customer...

Toxic Achievers

On today's episode of Hard Truths, Dave Anderson goes over the types of "toxic achievers" that you may have in your staff and holding...