Mark shares the best methods to avoid trust traps when interacting with customers.
Best methods to avoid trust traps
Perfecting Your Dealership’s Mobile Website Design and User Experience
On this week’s episode of Kain & Co., host David Kain is joined by Lyamen Savy, the CEO of a new website company called 321 Ignition. In this episode, David and Lyamen discuss the importance of having an excellent website user-experience…
Generate More Be-Backs with this Step-by-Step Guide
Before the age of the internet and smartphones, be-backs were done with voicemails and letters. However, today there is so much technology at a salesperson's disposal, that there is no excuse to drop the ball. On this week’s episode…
Why Dealers Should Concentrate on Experience, Not Price
On this week’s episode of Kain & Co., host David Kain is joined by his colleague Steve Purdy, the client success director for Kain Automotive. In this episode, David and Steve discuss his background working for Tesla, Inc. and his new…
How to start planning your digital marketing strategy for 2021 – Brian Pasch
Despite the COVID-19 pandemic, experts we’ve talked to say the retail auto industry is booming. Digital marketing and retailing has played a large role in making that possible. However, many dealers still have not brought their marketing budgets back 100%.…
Trump vs. Biden on the future of the American automotive industry
The current 2020 presidential candidates diverge on many issues, and the US auto industry is no exception. For undecided voters, it can be challenging to sort out who takes which position. Here are some points to consider as we head…
Five factors that drive innovation in auto retail
Dealership gross profits have declined from 3.3% to 2.4% between 2015 and 2018. Over that same time frame, an average dealership’s operating profits saw an even more drastic decline – from 8.9% to just 1.7%. The decline in profitability coincides…
A look inside industry icon Hugh Hathcock’s automotive retail journey
Today on CBT News, we welcome back to the show Hugh Hathcock, owner of ReconVelocity. Now, you may know a little bit about his success in the automotive retail industry, but do you know how it began? Hathcock has an…
Fiat Chrysler plans to roll out Ram electric pickup
As electric vehicles continue to grow in popularity, More auto brands are jumping on the trend of building new EV models. The latest addition to the EV race is Fiat Chrysler’s Ram brand. During the company’s third-quarter earnings call, FCA…
