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Remarketing and retargeting your online parts customers

Effective digital marketing requires a solid understanding of strategies within an overall marketing plan. Marketing for your parts department is no different. There are...

A dealer drives more clicks going national

Finding the best deals on a new car involves researching, driving, timing and finding competitive options. Buying a car is a major purchase. In...

Best methods to avoid trust traps

Mark shares the best methods to avoid trust traps when interacting with customers.

CBT News – December 3, 2015

On today's show: Mark Tewart on using life skills to create a bond with customers Do your sales and service employees know the F&I...

CBT News – September 25, 2015

On today's show: Mike Haeg, Director of Automotive at Century Interactive, discusses phone training responsibilities John Wingle, Founder of OnSight Solutions, explains how the...

Are You Picking Up On The Emotional Cues From Your Potential...

When it comes to taking mental notes of what a potential car buyer desires, tapping into the emotion and excitement of that customer during...

CBT News – August 7, 2015

On today's show: - Scott Pechstein, VP of Sales at Autobytel, explains why you should consider gross when it comes to ROI - Alex Miller, Manager...

CBT News – July 24, 2015

On today's show: - Tony Dupaquier, Director of the Academy at Service Group, discusses the latest trends in F&I warranties - Frank Lopes, VP of Forrest...

CBT News – July 23, 2015

On today's show: - Gary Tucker, CEO of DealerRater, explains how you can speed up your review collection process - Sales Tip of the Day with...

CBT News – July 9, 2015

On today's show: - Curt Zondervan of No Pressure Selling explains how you can differentiate your dealership from the competition - Sales Tip of the Day...