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retargeting

Remarketing and retargeting your online parts customers

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Effective digital marketing requires a solid understanding of strategies within an overall marketing plan. Marketing for your parts department is no different. There are two specific marketing strategies that every parts department should use to its advantage, retargeting and remarketing. The two are often interchanged but they encompass different aspects of the overall marketing process. […]
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A dealer drives more clicks going national

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Finding the best deals on a new car involves researching, driving, timing and finding competitive options. Buying a car is a major purchase. In 2016, the average transaction price of a new vehicle was $34,077 – which is expected to increase to $35,000 in 2017 according to Edmunds.com.  However, savvy car shoppers can save thousands […]
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Best methods to avoid trust traps

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Mark shares the best methods to avoid trust traps when interacting with customers.
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CBT News – December 3, 2015

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On today's show: Mark Tewart on using life skills to create a bond with customers Do your sales and service employees know the F&I...

CBT News – September 25, 2015

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On today's show: Mike Haeg, Director of Automotive at Century Interactive, discusses phone training responsibilities John Wingle, Founder of OnSight Solutions, explains how the...

Are You Picking Up On The Emotional Cues From Your Potential...

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When it comes to taking mental notes of what a potential car buyer desires, tapping into the emotion and excitement of that customer during every stage of the buying process is important. Meeting the wants and needs – no matter the customer’s age, sex, or race – should obviously be the ultimate goal, but does […]
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CBT News – August 7, 2015

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On today's show: - Scott Pechstein, VP of Sales at Autobytel, explains why you should consider gross when it comes to ROI - Alex Miller, Manager...

CBT News – July 24, 2015

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On today's show: - Tony Dupaquier, Director of the Academy at Service Group, discusses the latest trends in F&I warranties - Frank Lopes, VP of Forrest...

CBT News – July 23, 2015

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On today's show: - Gary Tucker, CEO of DealerRater, explains how you can speed up your review collection process - Sales Tip of the Day with...

CBT News – July 9, 2015

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On today's show: - Curt Zondervan of No Pressure Selling explains how you can differentiate your dealership from the competition - Sales Tip of the Day...