These days digital retailing is all the rage. There seems to be an endless cycle of articles detailing how to do it and how to use it to increase vehicle...
The pandemic has changed the way consumers purchase cars, which extends beyond online research and requesting test drives. Today, customers are conducting a variety of processes online, and this includes...
Eight in 10 holiday shoppers are influenced by the internet before making a purchase (with search engines being the most influential). Additionally, according to Deloitte, browsing for product listings is the...
Is your dealership marketing team finding their balance when it comes to crafting the right advertising messaging during this COVID-19 pandemic? This action can be a challenging tightrope to walk....
There seems to be a winning combination of marketing techniques that can propel dealers to a significant sales bump. Outsell, a virtual engagement sales company, partnered with RXA, an AI, and data...
Who knew we would be living in a time when cars began to act like computers? Today's cars are connected in ways that we have never seen before.
Drivers can access...
Today, it can quickly feel like company reputations either rise or fall depending on what is said about them on Yelp, Google, or any other relevant review site. For dealers,...
This year looked as if it was going to spell disaster for the automotive industry. The onset of the COVID-19 pandemic in the early part of 2020 seemed to shatter...
Health and wellness are established buzzwords in today's workplace. They may seem like a standard checkbox on the company's list of activities and programs for many. However, what if you...
For many dealerships, the challenge is to find new and creative ways to appeal to consumers, especially in a world where coronavirus is causing sales and consumer confidence to dip....