Home Authors Posts by Chanell Turner

Chanell Turner

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Investigative Journalist for CBT News
CRM

Five Reasons Why CRM Systems are Vital for Your Dealership

Do you remember the last time a potential car buyer came into your dealership and left empty-handed? What was the response of your team?...
video sharing

Sharing Auto Repair Videos To Build Trust Between Technician And Customer

When it comes to customer retention, servicing is one of the primary tools dealerships can use to keep customers coming back after they have...
Milennial

The 60 Percent: How to Fight High Dealership Turnover to Retain Millennials

While it is true that good help is hard to find, some would argue that it is even more challenging to keep it. If...
August

Defied Expectations, Rising Prices, and High Consumer Confidence Define August

There has been much speculation about how the rest of 2018 would shape up when it came to auto sales. Many signs have pointed...
search engine

What is SEO and How Can You Harness Its Power to Increase Car Sales?

Search Engine Optimization (SEO) is a concept you may have heard your marketing team discuss or throw around. As a dealership owner, you have a...
disruption

The Age of Disruption: Five Automotive Industry Trends Dealers Should Begin to Prepare For

In today’s world, the automotive industry is far from business as usual. A lot has happened in the past few years to make the...
service technicians

Four Ways Dealers Can Prepare Their Service Technicians for Advanced Technologies Within Cars

Service technicians have never had an easy job. Depending on the car, the service needs, and potential accident damage, technicians have their work cut...
modern leader

Transitioning Your Leadership Style: Six Traits of a Modern Leader

It is not hard to see how much the workplace has evolved over the years. As generations mature and enter the workforce, the culture...
leadership

What is Your Leadership Style?

When you think of your leadership style, what comes to mind? Through the day-to-day tasks of managing various departments, collaborating with co-workers, ensuring customers...
auto sales

A Sign for the Rest of 2018?: July’s Auto Sales Take a Dive

As the saying goes, “all good things must come to an end.” The early-to-mid-year lift in auto sales hit a snag in July. Compared...
memorable customer momentsvideo

Train Your Staff to Deliver Memorable Customer Moments with These Tips from Joseph Michelli,...

 There are many factors that go into providing your clients with an excellent customer experience. We all know the big ones, product quality, convenience,...
digital retailing

Are Digital Retailing Tools Promising More Than They Can Deliver?

Digital Retailing or DR for short is the latest and greatest thing, dominating press releases, blogs and discussions at NADA 2019, unseating ‘AI’, ‘machine...
Sokalvideo

Developing a Strategic Ad Spend That Makes Sense for Your Budget and Market –...

 Mark Sokal, CEO of Sokal, joins Jim Fitzpatrick to discuss some of the most effective ways that dealerships can advertise their businesses in today's...
digital marketing

Five Tools That Help Dealerships Level-up Their Digital Marketing Strategy

Today, your customers are highly likely to find you online. According to Google, 95 percent of vehicle buyers use digital as a source of...
parents

Balancing Safety & Affordability: Tips for Helping Parents Select the Best Car for Their...

According to the AAA Foundation for Traffic Safety, 16-to-17-year-old drivers are nine times more likely to be involved in a car accident and six...

Hydrate Your Mind

Have you ever been dehydrated? It can negatively affect your entire body. The same thing can happen to your mind if you don't feed...

What to do When Customers Want to Buy for Invoice Price

On this week's episode of On the Mark, Mark Tewart talks about what to do when a customer wants to buy for invoice, being...

Data Enrichment When a Lead Comes Into Your CRM

On this week's episode of Kain & Co., David Kain talks about data enrichment and how having access to customer history data can allow...

Creating a Marketing Strategy with Cable TV Advertising

On this week's episode of Auto Marketing Now, Brian Pasch talks about how to create a targeted and efficient marketing strategy by utilizing cable...