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Chanell Turner

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Investigative Journalist for CBT News
search engine

What is SEO and How Can You Harness Its Power to Increase Car Sales?

Search Engine Optimization (SEO) is a concept you may have heard your marketing team discuss or throw around. As a dealership owner, you have a...
disruption

The Age of Disruption: Five Automotive Industry Trends Dealers Should Begin to Prepare For

In today’s world, the automotive industry is far from business as usual. A lot has happened in the past few years to make the...
service technicians

Four Ways Dealers Can Prepare Their Service Technicians for Advanced Technologies Within Cars

Service technicians have never had an easy job. Depending on the car, the service needs, and potential accident damage, technicians have their work cut...
Customer Trust

The Power of “Starting with Why,”: Four Ways to Strengthen Customer Trust and Loyalty

Have you ever stopped to think about why customers choose to purchase a car with you? Do you know why your selling practices resonated...

Making the Connection: Four Ways to Align your Goals

Who are you as a dealership, and what do you stand for? If someone were to ask the above question to one of your...
modern leader

Transitioning Your Leadership Style: Six Traits of a Modern Leader

It is not hard to see how much the workplace has evolved over the years. As generations mature and enter the workforce, the culture...
leadership

What is Your Leadership Style?

When you think of your leadership style, what comes to mind? Through the day-to-day tasks of managing various departments, collaborating with co-workers, ensuring customers...
auto sales

A Sign for the Rest of 2018?: July’s Auto Sales Take a Dive

As the saying goes, “all good things must come to an end.” The early-to-mid-year lift in auto sales hit a snag in July. Compared...
email marketing

Five Ways Your Dealership Can Use Email Marketing To Increase Sales

When it comes to digital marketing, social media and webpage analytics tend to get all the shine. However, email has proven to still be...
dealership

Six Must-Have Tools on Your Dealership Website

No longer are dealership websites just for displaying contact information and vehicle descriptions. Today, customers are looking for a more responsive and immersive experience...
revenue streamsvideo

Creative Revenue Streams You May Want to Consider at Your Dealership – Trevor Gile,...

Bringing in-house revenue streams that your dealership would traditionally outsource could be the difference between a thriving business and one just making the cut,...
chris saraceno

Chris Saraceno: The Theory of Five and why People and Passion Power Your Business

It’s a steamy Friday afternoon in mid-September and Chris Saraceno has just returned from giving a presentation to over 600 students and faculty members...
leaders

The Top Communication Traits That Every Leader Should Possess

Take a moment to think of a supervisor, manager, or any other person you have interacted with that was in a leadership position who...
advertising agencies

Why Should Your Dealership Invest In An Ad Agency?

Regardless of what industry your business is in, you probably already understand that advertising and marketing are crucial aspects of the growth and success...
data

What is Your Customer Data Worth?

Today, most dealers spend heavily on purchased media—both traditional and digital—not because they want to, but because they have no other way to reach...

How You Should View Your Customers

 On this week's episode of Straight Talk, David Lewis talks about how you should view your customers and how you should treat everyone you...

Make This a Transformational Day

Do what you can to make everyone and everything around you better. Rob Shallenberger is inviting you to make today a transformational day on...

Are You Using Menu Selling for Compliance?

On this week's episode of F&I Today, Becky Chernek asks the question, "Are you using menu selling for compliance?" and goes over other ways...

Competitive Analysis

 Many times you can't see the picture behind the frame. We often get caught up in our own dealership bubble and can't see past...