Home Authors Posts by Chanell Turner

Chanell Turner

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Investigative Journalist for CBT News
social media

Five Ways to Figure Out What Social Media Platform is Right for Your Dealership

When selecting a social media strategy, one of the first significant decisions to make is which platforms you will invest time in. Many make...
unconscious bias

Why Unconscious Bias Training is Important for Your Bottom Line and Dealership Reputation

As humans, we all have perceptions and prejudices that can transition into biases if we aren’t careful. If left unchecked, these biases can develop...
transition

Five Tips for Handling Internal Staff Transitions Within Your Dealership

In an ideal world, today's entry-level employees would always become tomorrow's senior leaders at your dealership. Ultimately, many factors impact whether an employee makes...
onboarding

Employee Onboarding: Five Things Dealership Owners Should Do with New Hires During Week One

It is true what they say; you never have another chance to make an excellent first impression. At your dealership, the onboarding and training...
parents

Balancing Safety & Affordability: Tips for Helping Parents Select the Best Car for Their...

According to the AAA Foundation for Traffic Safety, 16-to-17-year-old drivers are nine times more likely to be involved in a car accident and six...
digital marketing

Five Tools That Help Dealerships Level-up Their Digital Marketing Strategy

Today, your customers are highly likely to find you online. According to Google, 95 percent of vehicle buyers use digital as a source of...
influencers

Increase Your Reach: The What, How, and Why of Leveraging Influencers and Brand Ambassadors...

In today's world of sales and commerce, more and more consumers are looking to their peers as well as influencers for product recommendations. While...
safety

Five Ways to Incorporate Car Tech Safety Features During the Car Buying Process

According to the Association for Safe International Road Travel, almost 1.25 million people around the world die in car accidents each year. The frequency...
technologies

Four Automated Technologies that can Make Life Easier at Your Dealership

Did you ever wish you could clone yourself or someone on your team? It would give you an extra set of hands, as well...
July 2019

Nominal Gains Only Tell Part of the Story For July 2019 Auto Sales

According to NADA, overall new light-vehicle sales took a small hit in July. Unit sales for the month came in at 1.39 million. Even...
hiring process

Why Your Dealership Needs to Review Its Hiring Process

When numbers start dropping, dealerships might assume that the cause is vehicle trends, fickle customers, or a general economic slump. They may not realize...
EV owners

EV Owners Face Rising Taxes and Fees in Over 25 States

Many consumers who have made the switch to an electric vehicle (EV) will tell you they have enjoyed the benefits they have received from...
selling

About Selling, Closing And Negotiation…

Because most of us got zip for a real education in selling, closing, negotiating and the other critical skills – we defaulted to developing...
succession

The Dealer’s Essential Guide to Succession Planning

In a way, the need for succession planning mirrors gravity. Because, as certain as a ball thrown in the air is to fall, it...
video

How to Incorporate Dynamic Video into Your Dealership’s Marketing Strategy – Jeff Brown, Force...

On today’s show, we welcome back Jeff Brown, Chief Revenue Officer at Force Marketing. Jeff discussed the big takeaways from Digital Dealer and how...

The 10 C’s of Leadership and Trust

In leadership, people don't always have to like you, but they do have to respect and trust you. On this week's episode of On...

The Benefits of Having a Unique Domain Name

On this week's episode of Kain & Co., David Kain spoke with Mike Ambrose, CEO and Co-Founder of .cars. David and Mike discussed the...

Inspecting Your Paid Search Campaigns

On this week's episode of Auto Marketing Now, Brian Pasch talks about how you can inspect your paid search campaigns to make sure you're...

Subaru Dealer Adam Arens on How Digital Retailing Can Help the...

On this week's episode of F&I Today, Becky Chernek once again sits down with Adam Arens, Owner and President of Patriot Subaru. The two...