Home Authors Posts by Chanell Turner

Chanell Turner

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Investigative Journalist for CBT News
tech features

Eight New and Exciting Car Tech Features Dealers Should Know About Going Into 2020

Today, cars have almost become synonymous with technology and innovation. Years ago, anti-lock brakes, CD players, and intermittent windshield wipers represented the boundaries of...
dealership

Five Key Stats and Takeaways from Cox Automotive’s 2019 Dealership Staffing Study

On July 23, 2019, Cox Automotive released a study that offers some significant insights into the current and future hiring landscape for dealers. Cox...
conferences

Four Upcoming Automotive Retail Conferences and How to Maximize on Your Attendance

Imagine attending an event that allows you to network, learn, and market your brand all in one place. Conferences allow you to do all...
active listening

Study Shows Active Listening Leads to More Showroom Visits and Higher Sales

Think of the last stellar customer experience you have had. What made it stand out to you? Did they seem like they genuinely cared...
parents

Providing the Ideal Car Buying Experience for Single Parents

As of the last Census in 2012, there are 85 million mothers in the United States with children under 18. While the talk about...
voicemails

Five Ways to Optimize Voicemails and Convert Leads for your Dealership

Contrary to popular belief, phone calls are still a crucial business engagement tool. In fact, according to the 2018 Autotrader Car Buyer Survey, the...
digital marketing

Four Free Digital Marketing Training Resources for You and Your Staff

As the famous saying goes “you have to spend money to make money.” This likely applies to all of your business dealings: from hiring...
trend

Trend Watch: What Dealers Can Expect in the Next Five to Ten Years

What can auto dealers likely expect for the next five to ten years of the automotive industry? Well, looking at the data, two words...
stressed

Fifty-Nine Percent of Employees are Stressed, Here’s How to Beat It at Your Dealership

A 2017 StressPulseSM Survey, released by ComPsych, found that 59 percent of their employee respondents reported dealing with high levels of stress. Unfortunately, workplace...
renovations

Four Reasons Why Manufacturers Need to Re-Evaluate Mandated Renovations

In 2012, a San Diego Tribune article revealed that auto dealers in the region of Escondido spent $10 million to $12 million on dealership...
Ryan Norrisvideo

How Toyota of Easley Built a Grassroots Video Marketing Strategy to Drive Sales –...

Every dealer knows that video is an essential part of any marketing strategy, and it’s a great way to create distinction in local markets....
big data

Five Ways Dealers Can Introduce Big Data Solutions to Their Dealerships

Every week, it seems as if there is a new buzzword related to technology and innovation regarding the automotive industry. It can be overwhelming...
demonstration drive

Silence is Golden: During a Demonstration Drive, Let the Car Speak to the Customer

There are many things in the retail automotive business that have become central to the car buying experience. Probably nothing has stood the test...
employees

Five Ways to Develop Your Staff into the Automotive Industry’s Future Leaders

Take a moment to think of the best manager or staff leader you have. Think of their work ethic, creativity, and attention to detail....
voluntary protection productsvideo

How to Keep Your Dealership Compliant When Selling Voluntary Protection Products – Charlie Gilchrist...

Recently, the National Automobile Dealers Association launched a new initiative called the Voluntary Protection Products: A Model Dealership Policy. This policy aims to proactively...

The 10 C’s of Leadership and Trust

In leadership, people don't always have to like you, but they do have to respect and trust you. On this week's episode of On...

The Benefits of Having a Unique Domain Name

On this week's episode of Kain & Co., David Kain spoke with Mike Ambrose, CEO and Co-Founder of .cars. David and Mike discussed the...

Inspecting Your Paid Search Campaigns

On this week's episode of Auto Marketing Now, Brian Pasch talks about how you can inspect your paid search campaigns to make sure you're...

Subaru Dealer Adam Arens on How Digital Retailing Can Help the...

On this week's episode of F&I Today, Becky Chernek once again sits down with Adam Arens, Owner and President of Patriot Subaru. The two...