Home Authors Posts by Chanell Turner

Chanell Turner

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Investigative Journalist for CBT News
personalize

Four Ways to Personalize Your Marketing to Increase Sales at Your Dealership

Do you remember the last time you purchased something on Amazon? It is likely that as you were making your selection, you noticed suggestions...
big data

What Do I Do With All This Data?

By 2021, Market Reports Center projects that Big Data Investments in the Automotive Industry will reach $5 billion. The Market Reports Center also already...
test drive

Six Ways to Use the Test Drive to Secure a Sale

So much happens during the car buying experience that it is easy to forget how pivotal the test drive is to the total process....
customer service

8 Customer Service Experiences That Could Improve Dealership Sales

Contrary to popular belief, even in these modern time, many individuals still want to purchase their vehicles in the showroom. According to a recent...
June Auto Sales

June’s Cautious Optimism: Auto Sales are Up, But for How Long?

Talk about hitting it right on the nose. June’s overall auto sales came in at analyst’s expectations. Edmunds projected an overall increase of 3.4...
dealership staff

How Your Dealership Staff Can Support Life Saving Initiatives

For many, a car represents freedom, flexibility, and accessibility. Unfortunately, for others, it can bring thoughts of tragedy and danger. Car safety is an...
f&i process

Enhancing the Customer Experience: Five Ways to Speed Up the F&I Process

According to a 2016 Car Buyer Experience Survey, buyers were least satisfied with the long purchasing process. Interactions with the F&I department came in...
car buying

Four Tips for Competing Against Services like Carvana

The concepts of flexibility, instant gratification, and convenience have crept into every facet of our lives as consumers. We can buy anything online thanks...
talent

Five HR Tools to Find the Best Talent and Streamline the Onboarding Experience

It’s hard to find good people these days. According to data from the U.S. Bureau of Labor Statistics, approximately three million employees have left...
content

The Best Ways to Drive Traffic And Get People Talking About Your Dealership

Blogging, social media marketing, newsletters, and other methods of digital marketing can feel like an unnecessary add-on to a marketing strategy. If you have...
fixed operations

Fixed-Ops’ Slant on Reconditioning

If a car dealership has a punching bag for frustration, it’s Fixed Operations. So much happens under the Fixed Operations umbrella critical to vehicle...
leaders

The Top Communication Traits That Every Leader Should Possess

Take a moment to think of a supervisor, manager, or any other person you have interacted with that was in a leadership position who...
open rate

How To Get A Better Open Rate By Using Email Campaigns

Chances are that your dealership utilizes email campaigns. Why wouldn’t you? It’s a viable option for many businesses. Some might even measure the success...
distractions

The Most Common Dealership Workplace Distractions and How to Avoid Them

Getting distracted at work regardless of the job is an extremely common occurrence, but it can have consequences and affect business. Of course, basic...
advertising agencies

Why Should Your Dealership Invest In An Ad Agency?

Regardless of what industry your business is in, you probably already understand that advertising and marketing are crucial aspects of the growth and success...

How You Should View Your Customers

 On this week's episode of Straight Talk, David Lewis talks about how you should view your customers and how you should treat everyone you...

Make This a Transformational Day

Do what you can to make everyone and everything around you better. Rob Shallenberger is inviting you to make today a transformational day on...

Are You Using Menu Selling for Compliance?

On this week's episode of F&I Today, Becky Chernek asks the question, "Are you using menu selling for compliance?" and goes over other ways...

Competitive Analysis

 Many times you can't see the picture behind the frame. We often get caught up in our own dealership bubble and can't see past...