Home Authors Posts by Chanell Turner

Chanell Turner

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Investigative Journalist for CBT News
Auto Sales

The Winners and Losers of May Auto Sales: A Month That Defied Expectations

Just when analyst think they have an idea of the purchasing patterns of car buyers, consumers end up bucking trends and surprising us all....
social media

Five Ways to Figure Out What Social Media Platform is Right for Your Dealership

When selecting a social media strategy, one of the first significant decisions to make is which platforms you will invest time in. Many make...
social media

Social Media vs. Third-Party Marketing: Which Is Best for Your Dealership?

Deciding where to put your dealership’s marketing budget and strategies can be challenging. The world of technology has brought about many options, but with...
local businesses

Four Advantages to Sharing Your Community Networks with Local Businesses

Auto dealerships are in a unique position. Other than purchasing a home, buying a car is one of the most expensive and significant decisions...
margin compression

Five Ways to Stay Ahead of Margin Compression

Automotive dealers across the country have likely noticed the margin squeeze in the past few years. They may have wondered if they were alone,...
F&I

F&I At Their Fingertips: Millennials Prefer the Auto lending Process Online

The Tide is Changing For Millennial Car Buyers 80 million Millennials have entered adulthood and have replaced Baby Boomers as the largest generation alive. Approximately 10,000...
predictive analytics

Reducing Waste and Increasing Sales: The Benefits of Predictive Analytics

What if you could accurately predict the type of car a customer in a specific location is likely to buy? What if you had...
blockchain

A Radical Shake-Up to the Auto Industry: The Blockchain Digital Ledger

The automotive industry is ever-changing and evolving, especially when it comes to technology. An innovation has piqued the interest of car manufacturers, car buyers,...
Auto Sales

The New Normal: Four Takeaways from April 2018 Auto Sales Reports

March seemed like a promise of good things to come in relation to auto sales. However, analysts were right to be cautiously optimistic. April’s...
car buying experience

What Today’s Customers are Looking for in Their Car Buying Experience

“The customer’s perception is your reality.” This quote by Kate Zabriskie, author and learning and development consultant, captures the truth for every single business...
Wahlbergvideo

Feature Benefit Selling by Mark Wahlberg

Today's CBT Automotive sales tip of the day is brought to you by the newest Columbus Ohio car dealer, Mark Wahlberg. Take a look!  
Reconvideo

Solutions That Measure and Manage Your Dealership’s Recon Process

If you’re a dealer struggling to get your used vehicles in and out of recon as quickly as possible, you’ll want to pay attention...
tires

Want to Increase Tire Sales? Here’s How to Do it!

With Amazon’s recent purchase of the online pharmacy company Pillpack, it is hard to ignore the thought:  is there any industry Amazon founder Jeff...
direct marketing

How To Personalize Your Direct Marketing And Get Results

Direct Marketing, a form of advertising that uses physical marketing materials to communicate to their consumers regarding about a product or service. This form...
listing

Seller Beware: Failures in Facebook Listings

Recently there has been some buzz about auto listings being stolen on Facebook. Dealerships who posted cars online found that the link attached didn’t necessarily bring...

A House Divided Will Not Stand

"A house divided will not stand." Make sure your heart and mind are in the same place when you come in today. Jonathan Dawson...

What Does Digital Retailing Have To Do With F&I?

On this week's episode of F&I Today Becky Chernek talks about digital retailing and what it has to do with F&I. Why should you...

The Power of Right Example

On this week's episode of Hard Truths with Dave Anderson we talk about the power of right example. Everybody is already leading by example,...

What Sets Your BDC Apart From the Competition?

 On this week's episode of Kain & Co., David Kain talks to Emily Lindau of Johnson Motors & Ford in Wisconsin about what their...