Home Authors Posts by Brian Pasch

Brian Pasch

178 POSTS 0 COMMENTS
Brian has more than 20 years of IT and marketing leadership experience in the public sector and on Wall Street. He founded PCG Digital Marketing in 2005 to help growing companies with digital marketing strategies, particularly in the retail automotive sector, and PCG Consulting in 2012 to offer comprehensive marketing strategies. He is an active professional writer, blogger and speaker.
website trafficvideo

Cleaning Up Your Website Traffic

  On this week's episode of Auto Marketing Now, Brian Pasch takes a look at UTM tags and shows you step-by-step how to clean up...
organic trafficvideo

Organizing Your Organic Traffic

 On today's Tip of the Day, Brian Pasch goes over organic and inorganic traffic and gives you some tips on how to organize these...
attributionvideo

Last Click Attribution

 On today's Auto Marketing Now, Brian Pasch tackles the ugly giant of automotive digital marketing; last click attribution.
websitevideo

Doing More With Your Website Visitors

On this week's episode of Auto Marketing Now, Brian Pasch talks about using data sources to understand who is visiting your website and how...
engagementvideo

Creating Custom Scripts to Track Engagement

On today's episode of Auto Marketing Now, Brian Pasch talks about Google Tag Manager and creating custom scripts to track customer engagement.
email communicationsvideo

Improving Email Communications to Increase 2-Way Engagement

On today's Tip of the Day, Brian Pasch discusses improving email communications to increase two-way engagement and help you sell more cars in the...
account retentionvideo

Improving Account Retention in the Vendor Community

On today's episode of Auto Marketing Now, Brian Pasch goes over why members of the vendor community need specific training to improve their account...
video pre-rollvideo

How Video Pre-Roll Can Compliment Your Online Marketing Strategy

On this week's episode of Auto Marketing Now, Brian Pasch talks about video pre-roll and some ideas that can tweak your existing video pre-roll...
educationvideo

Making an Investment in Education

On today's episode of Auto Marketing Now, Brian talks about how making an investment in education can help your digital marketing efforts flourish.
Auto Marketing Nowvideo

Focusing Less on Conversions and More on Outcomes

On today's episode of Auto Marketing Now, Brian Pasch challenges dealers to focus less on conversions and more on outcomes.
walk-around videos

How to Use Full-Motion Walk-Around Videos For Dealership Inventory

It's no surprise that marketing trends come and go at a fast pace. The latest and greatest trend to grace dealerships these days is...
pitch

Successful Ways To Pitch Your Next Big Idea To The Higher Ups

We’ve all been there when you have a killer idea, the best that you have ever come up with, but when you bring it...
video

Winning Automotive Video Strategies

My friend Ed Mugg, one of the founders of the video platform CoVideo along with Jason Price, used to tell me in the early...
recon

The Economic Facts for Automated Recon

Dialing in your recon processes to a three-to-five-day time to line (T2L) turnaround is like making money. In fact, it is about making money...
lateral support

Should You Use Lateral Support as a Service Department Dispatch System?

Lateral support, Simple Support, Teams, Super Groups and Dispatch. Service Department technician production systems must be designed based on the quality and capabilities of...

CRM Managers, BDRs, and How to Be Successful

On this week's episode of On the Mark, Mark Tewart talks about hiding behind texts and emails to avoid making a phone call and...

Advice for Buying or Selling a Dealership

On this week's episode of Kain & Co., David Kain talks to Hal Feder of Murphy Business & Financial Services about what advice he...

Creating a Marketing Strategy with Cable TV Advertising

On this week's episode of Auto Marketing Now, Brian Pasch talks about how to create a targeted and efficient marketing strategy by utilizing cable...

The Importance of a Dream Team Concept

On today's episode of F&I Today, Becky Chernek discusses the importance of a Dream Team concept between sales and F&I as well as how you...