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Brian Pasch

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Brian has more than 20 years of IT and marketing leadership experience in the public sector and on Wall Street. He founded PCG Digital Marketing in 2005 to help growing companies with digital marketing strategies, particularly in the retail automotive sector, and PCG Consulting in 2012 to offer comprehensive marketing strategies. He is an active professional writer, blogger and speaker.
Marketing campaignsvideo

Tracking Your Marketing Campaigns

 If your dealership is using Google Adwords, that means you’re tracking phone calls and lead forms, but consumers are using messaging platforms and chat...
educationvideo

Making an Investment in Education

On today's episode of Auto Marketing Now, Brian talks about how making an investment in education can help your digital marketing efforts flourish.
marketing outcomesvideo

Improving Your Marketing Outcomes in 2019

On this week's episode of Auto Marketing Now, Brian Pasch talks about what dealers and vendors learned at his recent Google Analytics workshop as...
search campaignsvideo

Inspecting Your Paid Search Campaigns

On this week's episode of Auto Marketing Now, Brian Pasch talks about how you can inspect your paid search campaigns to make sure you're...
social mediavideo

How Social Media Can Connect You to Your Audience

On today's Tip of the Day, Brian Pasch walks you through how you can improve your direct marketing campaign by using social media sites...
fixed-opsvideo

How to Jumpstart Your Fixed-Ops

On this week's episode of Auto Marketing Now, Brian explains how to jumpstart your conversion and engagement tracking for your fixed-ops.
accelerated mobile pagesvideo

Accelerated Mobile Pages

On today's episode of Auto Marketing Now, Brian goes over accelerated mobile pages, or AMP, an important technology used to improve mobile pages as...
dealersvideo

Things Dealers Can Do in Hard Times

Brian talks about the headwinds that dealers will be facing later in the year as well as some things that dealers can do in...
website trafficvideo

Cleaning Up Your Website Traffic

  On this week's episode of Auto Marketing Now, Brian Pasch takes a look at UTM tags and shows you step-by-step how to clean up...
attributionvideo

Last Click Attribution

 On today's Auto Marketing Now, Brian Pasch tackles the ugly giant of automotive digital marketing; last click attribution.
female car buyersvideo

Common Complaints of Female Car Buyers and How to Address Them to Improve Sales...

 Welcome back to CBT News, today we sit down with Lisa Copeland, Founder of Lisa Copeland Global and CEO of Cars Her Way, to...
onboarding

Employee Onboarding: Five Things Dealership Owners Should Do with New Hires During Week One

It is true what they say; you never have another chance to make an excellent first impression. At your dealership, the onboarding and training...
gen z

How Gen Z Changes the F&I Approach and Tips on How to Adapt

Much has been made of working with Millennials in the F&I office. Hundreds of articles and blogs analyze the most effective ways to engage...
break the ice

5 Icebreakers That Will Start a Sale Off Right

Most people are uncomfortable initiating a big purchase, especially a car. No matter how much research they've done before coming to your lot, most...
video strategyvideo

The Advantages of Having a Multi-Platform Video Strategy for Your Dealership – Jeff Brown,...

 Today on CBT, our host Jim Fitzpatrick sits down with Jeff Brown, the chief revenue officer of Force Marketing headquartered here in Atlanta. Jeff...

Overcoming Your Self-Objection

What's the biggest objection that you're going to get today? Price? Payments? Interest rate? Jonathan Dawson says that your biggest objection might actually be...

Do You Have Skin in the Game?

If you have some type of investment in something, you're more likely to take it seriously. On this week's episode of On the Mark,...

Leveraging Video For All Occasions

Most of us walk around every day with a phone in our pocket, taking videos of just about everything that peaks our interest. On...

Doing More With Your Website Visitors

On this week's episode of Auto Marketing Now, Brian Pasch talks about using data sources to understand who is visiting your website and how...