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Brian Pasch

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Brian has more than 20 years of IT and marketing leadership experience in the public sector and on Wall Street. He founded PCG Digital Marketing in 2005 to help growing companies with digital marketing strategies, particularly in the retail automotive sector, and PCG Consulting in 2012 to offer comprehensive marketing strategies. He is an active professional writer, blogger and speaker.
attributionvideo

Marketing and Sales Attribution

On this week's episode of Auto Marketing Now, Brian Pasch talks about the latest updates in marketing and sales attribution as well as strategies...
cross-sellingvideo

Cross-Selling and Pump-In, Pump-Out Data

 On this week's episode of Auto Marketing Now, Brian Pasch talks about cross-selling and pump-in, pump-out data as well as some new tools to...
merchandisingvideo

Modern Merchandising in Today’s Dealerships

On this week's episode of Auto Marketing Now, Brian Pasch talks about some of the most common headaches that dealers face when it comes...
engagementvideo

Creating Custom Scripts to Track Engagement

On today's episode of Auto Marketing Now, Brian Pasch talks about Google Tag Manager and creating custom scripts to track customer engagement.
automotive seovideo

Automotive SEO Strategies

On this week's episode of Auto Marketing Now, Brian Pasch discusses the evolution of automotive SEO, the importance of hosting good content on your...
retailing challengesvideo

Approaching Digital Retailing Challenges

On this week's episode of Auto Marketing Now, Brian Pasch talks about some of the retailing challenges that dealers and vendors face when trying...
retailvideo

Modernizing Your Retail Experience

On this week's episode of Auto Marketing Now, Brian Pasch talks about digital retailing, making your retail experience more modern, and the potholes in...
Helixvideo

Simplifying Your Dealership’s Marketing Strategy with John Fitzpatrick, CEO of Force Marketing & Helix...

On this week's episode of Auto Marketing Now, Brian Pasch sits down with John Fitzpatrick, CEO of Force Marketing and Helix Technologies. Brian and...
search campaignsvideo

Inspecting Your Paid Search Campaigns

On this week's episode of Auto Marketing Now, Brian Pasch talks about how you can inspect your paid search campaigns to make sure you're...
website trafficvideo

Cleaning Up Your Website Traffic

On this week's episode of Auto Marketing Now, Brian Pasch takes a look at UTM tags and shows you step-by-step how to clean up...
texting

Why Are Service Departments Still Not Texting?

Technology has become so advanced. Most technology is designed to improve communication and make us more efficient, but technology is really just a means...
Glenn Paschvideo

Glenn Pasch on Alleviating Pain Points in Your Customer Journey

Please join us in welcoming back Glenn Pasch, auto marketing expert and CEO of PCG Digital. Glenn and PCG Digital have worked with the...
questions

Are Buyers Liars? Ask Questions That Get Honest Answers

As long as I have been in the car business, I’ve heard salespeople and managers jokingly use the cliché “Buyers are liars.”  When I...
life

Are You Tired of the Same Results?

If the last century taught us anything, it is that change and growth are the keys to developing and maintaining success in everything that...
datavideo

How automotiveMastermind is Helping Dealers Find the Highest Quality Leads in the Shortest Amount...

On today’s show, we’re pleased to welcome Joe Kacala, Chief Product Officer at automotiveMastermind, a dealership data mining and marketing company. Joe is here...

Utilizing Modern Technology in Auto Retail

On this week's episode of Straight Talk, David Lewis talks about why you should take advantage of modern technology and utilize services such as...

Current Trends and Challenges in Fixed-Ops

On this week's episode of the Weekly Tune-Up, CBT's Jim Fitzpatrick talks to fixed-ops expert, and regular CBT contributor, John Fairchild of Fairchild Automotive Solutions....

Hydrate Your Mind

Have you ever been dehydrated? It can negatively affect your entire body. The same thing can happen to your mind if you don't feed...

Being Transparent During the Deal Proposal

On this week's episode of On the Mark, Mark Tewart urges you not to manipulate or hide any information from the customer during the...