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Brian Pasch

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Brian has more than 20 years of IT and marketing leadership experience in the public sector and on Wall Street. He founded PCG Digital Marketing in 2005 to help growing companies with digital marketing strategies, particularly in the retail automotive sector, and PCG Consulting in 2012 to offer comprehensive marketing strategies. He is an active professional writer, blogger and speaker.
third-party classifiedvideo

How to Evaluate The Value of Your Third-Party Classified Partner

Do auto dealers need third-party classified marketplaces? Brian Pasch discusses how you can evaluate the value of your third-party classified partner on today's episode...
cross-sellingvideo

Cross-Selling and Pump-In, Pump-Out Data

 On this week's episode of Auto Marketing Now, Brian Pasch talks about cross-selling and pump-in, pump-out data as well as some new tools to...
Google Analyticsvideo

Why Dealers Struggle with Managing Google Analytics Data

 On this week's episode of Auto Marketing Now, Brian Pasch talks about the psychology and the barriers that are keeping the knowledge gap between...
engagementvideo

Creating Custom Scripts to Track Engagement

On today's episode of Auto Marketing Now, Brian Pasch talks about Google Tag Manager and creating custom scripts to track customer engagement.
email communicationsvideo

Improving Email Communications to Increase 2-Way Engagement

On today's Tip of the Day, Brian Pasch discusses improving email communications to increase two-way engagement and help you sell more cars in the...
educationvideo

Making an Investment in Education

On today's episode of Auto Marketing Now, Brian talks about how making an investment in education can help your digital marketing efforts flourish.
marketing outcomesvideo

Improving Your Marketing Outcomes in 2019

On this week's episode of Auto Marketing Now, Brian Pasch talks about what dealers and vendors learned at his recent Google Analytics workshop as...
social mediavideo

How Social Media Can Connect You to Your Audience

On today's Tip of the Day, Brian Pasch walks you through how you can improve your direct marketing campaign by using social media sites...
fixed-opsvideo

How to Jumpstart Your Fixed-Ops

On this week's episode of Auto Marketing Now, Brian explains how to jumpstart your conversion and engagement tracking for your fixed-ops.
accelerated mobile pagesvideo

Accelerated Mobile Pages

On today's episode of Auto Marketing Now, Brian goes over accelerated mobile pages, or AMP, an important technology used to improve mobile pages as...
green

6 Ideas for Going Green and Creating More Sustainability in Your Dealership

Environmental concerns are on the rise. Going green is not just a fad for environmentalists any more. Most of the general population now recognizes...
USMCA

Auto Industry Leaders Express Support for USMCA and Urge Congress to Approve It

With bated breath, many in the automotive industry have been waiting for the word on the United States-Mexico-Canada Agreement (USMCA) and how it will...
ambassadors

Five Ways to Turn Customers into Ambassadors for Your Dealership Brand

What is more powerful than well-drafted ad copy, video content, or a social media post about your dealerships discounts? You may be surprised to...
education

The Benefits of Having a Customer Education Campaign at Your Dealership

Once upon a time, there were only a few car models in existence, all with a limited number of features. Demonstrating how a car...
personalizedvideo

How to Leverage Digital Innovation and Create Personalized Experiences for Customers – Amy Anderson...

Today on CBT News, we welcome Amy Anderson, Director of Research and Market Intelligence in Cox Automotive and Chase Abbott, Vice President of Sales...

Don’t Be Like Everyone Else On The Demo Drive

The demo drive is where the customer falls in love with the vehicle. Don't be like everyone else. Let the customer decide where they...

The Steps to Negotiating

On this week's episode of On the Mark, Mark Tewart talks about having a gameplan when it comes to negotiating and knowing how you...

Using the Right Language When Speaking to the Customer

Many headaches can be avoided in the dealership by using the right language with customers. On this week's episode of Kain & Co., David...

Automotive SEO Strategies

On this week's episode of Auto Marketing Now, Brian Pasch discusses the evolution of automotive SEO, the importance of hosting good content on your...