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How to effectively prepare your website for emerging EV retailing

On the latest episode of Auto Marketing Now, host Brian Pasch, founder of PCG Companies and BPE Enterprises, discusses prepping your local marketing strategy and digital processes to handle electric vehicle sales that are coming down the pipeline. Nowadays, the future of the auto industry seems to be fixated on battery-electric cars. Prepare your dealership website now to discuss or feature information about your brand’s upcoming EV models. 

Google rewards first to market and first quality to market content. Many car dealerships have little to no content on their websites regarding EVs or EV retailing. We know these vehicles are coming. What are you writing about them on your website? You have the knowledge to talk authoritatively about these models, says Pasch. Ease some of the concerns consumers have about these vehicles.

Related: Will the automotive retail industry ever really go ‘back to normal?’

Now is the time to write about electric vehicles. For example, over the next few years, the search frequency of EV charging will only continue to grow. Claim the Google My Business listings for any charging stations you have on your lot. This is an opportunity to post and market your EV charging station. When people search for a station, they will find your listings, promotions, and information.

Even if you have nothing to sell right this moment, Pasch says this is a reminder that first quality to market content is rewarded by good placement in Google search. For data companies like Edmunds, they know that the organic traffic that comes to their website is from the articles they write about the vehicles. So, write content that answers common questions consumers have about owning an EV retailing.

This is an important time to step back and realize that EV retailing is in the near future for dealers. Dealership websites that have content on the EVs they are going to sell and service, as well as Google My Business listings, will be better prepared for success.

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Brian Pasch
Brian Pasch
Founder of PCG Companies and BPE Enterprises, Brian Pasch is a thought leader, effective strategy driver, and industry change agent. In tune with the fast pace of the digital marketing environment, he successfully leads OEMs, dealers/dealer groups, and ad agencies by helping them harness data, eliminate waste, and incorporate efficient marketing tactics.

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