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Brian Pasch

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Brian has more than 20 years of IT and marketing leadership experience in the public sector and on Wall Street. He founded PCG Digital Marketing in 2005 to help growing companies with digital marketing strategies, particularly in the retail automotive sector, and PCG Consulting in 2012 to offer comprehensive marketing strategies. He is an active professional writer, blogger and speaker.
merchandisingvideo

Modern Merchandising in Today’s Dealerships

 On this week's episode of Auto Marketing Now, Brian Pasch talks about some of the most common headaches that dealers face when it comes...
engagementvideo

Creating Custom Scripts to Track Engagement

 On today's episode of Auto Marketing Now, Brian Pasch talks about Google Tag Manager and creating custom scripts to track customer engagement.   VIDEO TRANSCRIPTION: Brian: Welcome...
organic trafficvideo

Organizing Your Organic Traffic

 On today's Tip of the Day, Brian Pasch goes over organic and inorganic traffic and gives you some tips on how to organize these...
brand promisevideo

Creating a Brand Promise

On this week's episode of Auto Marketing Now, Brian Pasch of PCG Companies discusses how critical it is to create a brand promise if...
advertisingvideo

Advertising with Twitter Video

 Your team uses video for Facebook, but have you ever considered utilizing it for Twitter? Brian suggests doing this one thing before going all...
cable TVvideo

Addressable Advertising on Cable TV

On this week's episode of Auto Marketing Now, Brian Pasch talks about new marketing opportunities available via cable advertising that some dealers may not...
textvideo

Moving from Email to Text Messaging

On this week's episode of Auto Marketing Now, Brian Pasch details the benefits and convenience of communicating with your customers via text message rather...
Facebookvideo

Using Facebook as a Branding Tool

TV and radio bring a lot of awareness to dealerships locally. However, it can be really expensive. Brian suggests using Facebook to promote local...
marketing

Improve the ROI of Remarketing Campaigns

It is very common for auto dealers to run remarketing campaigns, also known as retargeting. Remarketing is a form of online advertising that puts...
questions

Questions to Ask a New Agency Partner

Dealers receive dozens of calls a week from companies attempting to sell marketing services or technology to power their online strategy. Dealership managers should...
automation

Will Automation Affect the Auto Retail Workforce?

Automation is at work in the automotive industry. Processes in manufacturing are now driven in large part by AI-powered machines that can operate round...
customers

Creating Lifetime Customers in Post-COVID-19 Commerce

COVID-19 forced companies and consumers to adapt rapidly to stressful circumstances. E-commerce became pivotal, and contactless service a necessity. The script for how we...
subprime

Working with Subprime Shoppers Part of the New Normal?

The US economy will rebound, as it always does. Between today and an eventual stabilization, there are bound to be significant challenges for business...
Merril Hogevideo

Former NFL Player, ESPN Commentator, Author & Cancer Survivor Merril Hoge Talks About Overcoming...

On today's show, we’re pleased to welcome Merril Hoge, former NFL running back for the Pittsburgh Steelers and Chicago Bears. Merril also serves as...
response rates

Tips to Improve Survey Response Rates When It Matters Most

Dealership traffic volumes continue to be suppressed. For shoppers reaching out to dealerships online and in person, buying intent seems to be much higher...

Building a Culture Around Your Dealership’s Digital Retailing Process

On this week’s episode of Kain & Co., host and President of Kain Automotive, David Kain discusses how to create a logical environment for your...

Are Your BDC Employees Using the Right Language During this Crisis?

On this week’s episode of Kain & Co., host and President of Kain Automotive, David Kain talks about adapting the language your BDC uses during...

April Kerrigan Report: Have Dealership Values Taken a Hit During the...

Welcome to the Kerrigan Advisors Market Update with Bridget Fitzpatrick and Ryan Kerrigan, Managing Director of Kerrigan Advisors. Did you enjoy this segment? Please share...

Contacting the Customer After the Sale

 On this week's episode of F&I Today, Becky Chernek talks about the importance of following up with the customer after the sale should the...
Coronavirus Coverage Central

CBT Automotive Network is providing up-to-date coverage on the COVID-19 pandemic's impact on auto dealers, automakers, and dealership personnel