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Brian Pasch

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Brian has more than 20 years of IT and marketing leadership experience in the public sector and on Wall Street. He founded PCG Digital Marketing in 2005 to help growing companies with digital marketing strategies, particularly in the retail automotive sector, and PCG Consulting in 2012 to offer comprehensive marketing strategies. He is an active professional writer, blogger and speaker.
cross-sellingvideo

Cross-Selling and Pump-In, Pump-Out Data

 On this week's episode of Auto Marketing Now, Brian Pasch talks about cross-selling and pump-in, pump-out data as well as some new tools to...
retargetingvideo

Retargeting for a Bigger Impact

 Why is your dealership choosing to retarget people who have visited your website for two seconds? Brian explains how retargeting serious inquiries with banner...
Google Analyticsvideo

Why Dealers Struggle with Managing Google Analytics Data

 On this week's episode of Auto Marketing Now, Brian Pasch talks about the psychology and the barriers that are keeping the knowledge gap between...
online car shoppersvideo

Improving Connection Rates with Online Car Shoppers

Have you ever wondered why consumers who submit a lead on your website don’t pick up the phone when you call?  Brian explains why...
account retentionvideo

Improving Account Retention in the Vendor Community

On today's episode of Auto Marketing Now, Brian Pasch goes over why members of the vendor community need specific training to improve their account...
engagementvideo

Creating Custom Scripts to Track Engagement

On today's episode of Auto Marketing Now, Brian Pasch talks about Google Tag Manager and creating custom scripts to track customer engagement.
Facebookvideo

Testing Lookalike Audiences on Facebook

Want more customers like the ones you have? Brian has a great suggestion using your DMS and Facebook for capturing lookalike audiences. VIDEO TRANSCRIPT: Hi, this...
video pre-rollvideo

How Video Pre-Roll Can Compliment Your Online Marketing Strategy

On this week's episode of Auto Marketing Now, Brian Pasch talks about video pre-roll and some ideas that can tweak your existing video pre-roll...
organic trafficvideo

Organizing Your Organic Traffic

 On today's Tip of the Day, Brian Pasch goes over organic and inorganic traffic and gives you some tips on how to organize these...
email communicationsvideo

Improving Email Communications to Increase 2-Way Engagement

On today's Tip of the Day, Brian Pasch discusses improving email communications to increase two-way engagement and help you sell more cars in the...
cash

Converting the Cash Buyer in F&I – It Could Be Easier Than You Think

There has never been an F&I manager in the history of the car business that has ever been excited to work a ‘cash deal’....
digital retailing

Are Digital Retailing Tools Promising More Than They Can Deliver?

Digital Retailing or DR for short is the latest and greatest thing, dominating press releases, blogs and discussions at NADA 2019, unseating ‘AI’, ‘machine...
Sokalvideo

Developing a Strategic Ad Spend That Makes Sense for Your Budget and Market –...

 Mark Sokal, CEO of Sokal, joins Jim Fitzpatrick to discuss some of the most effective ways that dealerships can advertise their businesses in today's...
Hugh Hathcockvideo

Hugh Hathcock and Kalah McCoy Discuss Making The Recon Process More Efficient For Dealers

 Hugh Hathcock, CEO, and Founder of Recon Velocity returns to CBT News with Kalah McCoy, Executive Vice President at Recon Velocity. Hugh tells about the...
video strategyvideo

The Advantages of Having a Multi-Platform Video Strategy for Your Dealership – Jeff Brown,...

 Today on CBT, our host Jim Fitzpatrick sits down with Jeff Brown, the chief revenue officer of Force Marketing headquartered here in Atlanta. Jeff...

Doing More With Your Website Visitors

On this week's episode of Auto Marketing Now, Brian Pasch talks about using data sources to understand who is visiting your website and how...

Subaru Dealer Adam Arens on Training Your Salespeople in More Than...

On this week's episode of F&I Today, Becky Chernek invites Adam Arens to talk about why training your salespeople in more areas than just...

Why Change is Necessary If You Want to Improve

On this week's episode of Straight Talk, David Lewis of David Lewis and Associates talks about the necessity of change and how hard it...

Eliminating Fixed-Ops Obstacles

 On today's episode of the Weekly Tune-Up, Becky Nixon talks about the #1 selling obstacle in fixed-ops that service advisors face when talking to...