Apple Honda’s Eric Nichols Discusses the Changes His Dealership Has Made to Sustain Operations

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As part of our ongoing coverage of the Coronavirus, we’re pleased to welcome back Eric Mercado, President of WeDrive Automotive along with Eric Nichols, Internet Sales Director and BDC Manager for Apple Honda in Riverhead, New York. In this segment, Eric discusses the changes he has had to make to sustain the operations, and how those changes have affected his dealership’s marketing strategy. 

Did you enjoy this interview? Please share your thoughts, comments or questions regarding this topic with host Jim Fitzpatrick at jfitzpatrick@cbtnews.com.

Stay tuned for more COVID-19 coverage right here on the CBT Automotive Network.

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