Things Dealers Can Do in Hard Times
Last Click Attribution
On today's Auto Marketing Now, Brian Pasch tackles the ugly giant of automotive digital marketing; last click attribution.
Creating Custom Scripts to Track Engagement
On today's episode of Auto Marketing Now, Brian Pasch talks about Google Tag Manager and creating custom scripts to track customer engagement.
How Video Pre-Roll Can Compliment Your Online Marketing Strategy
On this week's episode of Auto Marketing Now, Brian Pasch talks about video pre-roll and some ideas that can tweak your existing video pre-roll...
Incorporating Your CRM with Your Phone Process to Capitalize on Leads – Mike Haeg
Every dealer knows it costs hundreds of dollars just to make the phone ring, but integrating a CRM to your sales calls can help...
How Top Auto Groups are Creating Awareness About Breast Cancer This October
Savvy and community-minded dealership owners understand their connection to their respective local areas. From providing little league jerseys to sponsoring food banks during Thanksgiving,...
Are Manufacturer Add-on Warranties Good for Dealers?
General Motors rolled out a new warranty option on October 15th of this year, that is unlike any extended warranty currently in the market....
Dealertrack Expands Hyundai Motor Finance and Kia Motors Finance Contracting Partnership Driving Increased Efficiency
NORTH HILLS, NY, October 22, 2018 – Dealertrack announces the expansion of its partnership with Hyundai Motor Finance and Kia Motors Finance making Dealertrack...
What is Your Customer Data Worth?
Today, most dealers spend heavily on purchased media—both traditional and digital—not because they want to, but because they have no other way to reach...
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