Honda forecasts higher sales in the U.S. over the next 12 months after making an impressive comeback over the course of 2023.
The automaker sold 1.3 million vehicles in the U.S. last year across its Honda and Acura brands. This represents a 30% increase from 2022, during which supply chain disruptions and inventory constraints heavily suppressed sales. The automaker focused on improving production and distribution throughout 2023, making it “Finally able to meet the pent-up demand for our products,” according to Mamadou Diallo, senior vice president of sales at American Honda.
For 2024, the manufacturer expects to reach sales of roughly 1.45 million units in the U.S., up 10% to 15% year-over-year. Acura is forecast to sell 150,000 units, with Honda predicted to sell 1.3 million. The brand also plans to ramp up eco-friendly sales after its CR-V became the best-selling hybrid in 2023, with more than 197,000 deliveries. “This year, we will continue to capitalize on hybrid models and light trucks as we begin sales of our first high-volume BEV models,” noted Diallo. “In 2024, we will initiate sales of three zero-emissions vehicles that will help the company realize its goal of 100% zero-emissions vehicle sales by 2040 and ultimately our goal of carbon neutrality by 2025.”
Like other import automakers, Honda has retained its grasp on the American market with competitive offerings, a superb dealer network, and local manufacturing facilities. According to the company, 99% of its vehicles sold in the U.S. during 2022 were built at factories in North America. These sites will prove invaluable to its electrification plans for 2024 as the Biden Administration continues to tighten domestic sourcing guidelines within electric vehicle tax credit policies.