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In today's rapidly evolving automotive retail industry, adapting to challenges is crucial for dealerships to stay ahead of the competition. Your dealership’s data is...

Welcome to another episode of Auto Marketing Now, with Brian Pasch, founder of PCG Companies and auto marketing expert, who continues his original series...

On the last episode of Auto Marketing Now, we discussed the differences between the most common CDP systems in the auto industry, along with...

You may not want to believe it, but your customers are becoming increasingly immune to traditional advertising— especially your future customers. MarketingTech News mentions a report...

A Customer Data Platform, or CDP, offers dealers the chance to unify their data and use consumer information effectively. While relatively new to automotive...

Inside Automotive Meet dealer Beth Beans Gilbert: The 2023 Barbara Cox Woman of the Year Beth Beans Gilbert, Vice President of the Fred Beans Automotive Group,...

As digitization becomes standard practice in dealerships, storeowners can often feel overwhelmed by the number of tools available to them. Greg Uland is the...

The Customer Data Platform (CDP) has been a major asset for dealers in terms of the overall customer experience. Recently, CBT News anchor Bridget...

Dealerships need to nail the car buying experience if they want to grow their business and improve retention. However, picking the right strategies that...

Oftentimes the marketing and customer experience on the showroom floor do not match up with what’s being done digitally. So, it’s important to partner...