Customer Data Platforms, - search results

Inaccurate payment estimates are one of the biggest pain points for car buyers, sometimes ruining the dealership experience for consumers. Unfortunately, many dealers rely...

First-party data, customer information collected and stored by a business, is a powerful tool that allows companies to provide better, more efficient service. But...

Data collection is a challenging task for car dealers despite being a crucial component in modern automotive retail. Companies must be careful in how...

As consumers hold onto their vehicles for longer periods of time, used car dealers are looking for alternatives to trade-ins and auctions to keep...

Customer data and digital marketing are crucial tools for running a profitable dealership. On this episode of Inside Automotive, host Jim Fitzpatrick is joined...

Are you ready for some detective work? See, in our auto dealership universe, there’s this untapped goldmine that’s waiting for a bit of investigation—call...

First-time car buyers, particularly millennials, are becoming an increasingly influential demographic in the auto retail industry. Previously, experts underestimated the interest of this generation...

Dealers know the importance of collecting and analyzing customer information, but many struggle to understand the complex factors influencing successful data activation. On this...

On the last episode of Auto Marketing Now, host Brian Pasch, founder of PCG Companies and auto marketing expert, provided updates on the launch of Google Analytics 4 and...

By now, you’ve likely heard that Google has planned to phase out third-party cookies in 2024. In the digital marketing landscape, the third-party cookie...