TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%

5 Steps to Coach Your Dealership Staff More Effectively – Dave Anderson

As a dealer, manager, or any other leader in the automotive industry, how do you build an effective and successful team? On today’s show, Dave Anderson, leadership expert, President of LearnToLead, and host of The Gamer Changer Life podcast, explains the steps dealers can take to coach their team and get them on the road to success. 

Dave Anderson strongly believes that dealers and managers can coach their employees to success if they implement the following five steps:

1. Ask: Get your employees talking not by interrogating them, but by asking questions to understand exactly where they’re at mentally.

2. Listen: Don’t cut your employees off mid-conversation because you think you know what they will say. That attitude doesn’t work.

3. Coach: Now you are ready to give them some suggestions and advice. However, this step doesn’t work unless the first two steps are done successfully.

4. Reinforce: Praise your employees whenever you can. Do it quickly, specifically, and publically.

5. Challenge: Give the employee an objective, or a new goal to achieve. This will be the jumping-off point for the next coaching session. Use this continuity to keep building up your employees.

Known as ‘Mr. Accountability,’ Dave Anderson is an acclaimed international speaker and author of 14 books on personal and corporate performance improvement. After working in the car business for years, Dave began LearnToLead in 1999 with the goal to help individuals and organizations reach their personal and corporate potential.


Did you enjoy this interview with leadership expert Dave Anderson? Please share your thoughts, comments, or questions regarding this topic with host Jim Fitzpatrick at jfitzpatrick@cbtnews.com.

soundcloudBe sure to follow us on Facebook and Twitter to stay up to date or catch-up on all of our podcasts on demand.

While you’re here, don’t forget to subscribe to our email newsletter for all the latest auto industry news from CBT News.

More from Management & Leadership
leadership standards, Dave Anderson

Why leadership standards must exceed employee expectations

- March 4, 2026
Accountability collapses the moment leaders believe it applies to everyone but themselves. On today's episode of Lessons in Leadership, leadership expert and LearnToLead Founder Dave Anderson explains why leaders must...
Brooke Guy

Brooke Guy’s turnaround strategy for scaling dealership growth

- February 17, 2026
Winning requires discipline, clarity, and the willingness to outwork yesterday’s version of yourself. On today's episode of Training Camp, Coastal Chevrolet Cadillac Nissan General Manager Brooke Guy shares how she...
Dave Anderson explains why meritocracy and earn-and-deserve cultures reward performance, prevent entitlement, and strengthen accountability.

Why earn-and-deserve cultures keeps top performers engaged — Dave Anderson

- February 11, 2026
The most successful businesses with high-performance cultures reward and promote employees based on results, not urgency. On today's episode of Lessons in Leadership, leadership expert and LearnToLead Founder Dave Anderson...
Dave Anderson explains why team-first leadership eliminates ego, strengthens culture, and drives sustained high performance in business.

Strong leaders refuse to tolerate the “disease of me” — Dave Anderson

- February 4, 2026
Neglecting a team’s well-being while prioritizing a single individual can erode morale and lead to disengaged employees. On today's episode of Lessons in Leadership, LearnToLead founder and leadership expert Dave...
CBT News
Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.