CDK’s Ron Frey: All the touchpoints consumers are engaged in

With the amount of research consumers do before they even hit your lot, why are some salespeople still trying to sell a car when consumers already know what they want? Listening to customers is obviously important, but in part 2 of our interview with Ron Frey, Chief Strategy Officer with CDK Global, he said that he believes addressing each touchpoint customers have once they get to your dealership is just as important, especially if dealerships want a competitive advantage.