Digital Dealer is set to return to Las Vegas Oct. 14–15 at Mandalay Bay with a streamlined format, new content approach, and an expanded focus on artificial intelligence, according to Show Director Jaymie Nielsen. On today’s episode of Driving Solutions, Nielsen joins us to dive into what changes the dealer community can expect to see.
This year, the conference has been shortened from three days to two, a decision made in response to feedback from dealers and exhibitors. Nielsen said surveys consistently showed attendees wanted more efficiency and less time away from their stores.
CBT viewers can access the Digital Dealers discount code here.
“We feel it's important for you to be there. There’s quality networking that takes place that you can’t get other places, and we would love to connect with you.”
To help meet those needs, organizers have eliminated the overlap between educational sessions and the expo floor. Attendees can now sit in on workshops without missing opportunities to connect with exhibitors, while vendors benefit from undivided dealer attention.
Revamped learning structure
Another major change is the removal of traditional panel discussions. Nielsen said attendees want more practical, hands-on strategies rather than lengthy conversations.
Day one will feature 25-minute sessions designed to highlight industry challenges and spark new ideas. On day two, participants will move into 90-minute interactive workshops where they work in teams to solve real-world dealership problems. The goal is to ensure dealers leave with strategies ready to implement immediately.
Spotlight on AI
Artificial intelligence will take center stage across multiple sessions. The AI Hackathon, which debuted last year, is returning and nearly sold out. Teams will be presented with a challenge on site and compete for a championship-style belt awarded to the winners.
Other sessions will demonstrate how dealers can integrate AI into CRMs, fixed operations, and other departments to drive efficiency and revenue.
While Digital Dealer has its roots in digital marketing, the event’s agenda has expanded to cover F&I, fixed operations, used cars, and more. Nielsen said the conference is designed to help dealerships maximize every revenue stream and improve operational efficiency.
Networking opportunities
Organizers report the expo floor is nearly sold out, with limited availability remaining near the pit stop and dealer tech stage. Nielsen emphasized that Digital Dealer offers networking opportunities that are difficult to replicate elsewhere, bringing together dealers, vendors, and OEM leaders under one roof.
Although new to Digital Dealer, Nielsen brings more than 15 years of event experience and said she is eager to connect with attendees and exhibitors in person.
Registration is open online, and Nielsen encouraged dealers and vendors not to miss the October event.
