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Laurie Foster

Automotive retail consultant Laurie Foster on digital retailing, recruiting, and...

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On today’s show, we’re pleased to welcome Laurie Foster, Founder and CEO of Foster Strategies Group, an automotive retail consulting service for dealers, vendors and OEMs. Foster begins the conversation by discussing her take on the recent Digital Dealer conference. Although turnout for the conference was lower than usual, Foster says it was still a […]
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digital selling

Is there a difference between digital retailing and digital selling? –...

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Digital retailing is a buzzword among retailers, but is there a differentiating factor between digital retailing and digital selling? On today’s show, we’re pleased...

How to Incorporate Dynamic Video into Your Dealership’s Marketing Strategy –...

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On today’s show, we welcome back Jeff Brown, Chief Revenue Officer at Force Marketing. Jeff discussed the big takeaways from Digital Dealer and how...
newscast

The Advantages of Having a Multi-Platform Video Strategy for Your Dealership...

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 Today on CBTNews.com - Monday, August 19th, 2019: The Advantages of Having a Multi-Platform Video Strategy for Your Dealership - Jeff Brown, Force Marketing Today on...
Sokal

Developing a Strategic Ad Spend That Makes Sense for Your...

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 Mark Sokal, CEO of Sokal, joins Jim Fitzpatrick to discuss some of the most effective ways that dealerships can advertise their businesses in today’s electronically focused world. As a speaker at the upcoming 2019 Digital Dealer Conference Mark tells of some of the topics his session will be focused on, including marketing tips and […]
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digital dealer

Don’t Miss The Digital Dealer Expo 2019

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April is just around the corner and with it comes this year’s Digital Dealer Expo. From April 9 through 12th, Orange County Convention Center in Orlando, Florida will host this year’s expo with over one hundred educational sessions answering your questions regarding all areas where technology and car sales intersect. These sessions will be led […]
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email

Video Email Boosts Engagement and Personalizes Transactions

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Technology is coming up with new ways to interact every day. One feature that could be considered a communication dinosaur these days are emails. It does not matter who you send an email to, be it professional or an invite reminder to the cul-de-sac barbecue, it’s safe to say that they tend to be organic […]
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J.D. Power

How VistaDash, J.D. Power Partnership Supports Better Business Decisions

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Onstage with the CBT Network at Digital Dealer 24 is Dan Moore, President of VistaDash, who talks with our news crew about how his company sets themselves apart by looking at the science behind the metric and utilizing pinpoint data. We also ask him about a newly acquired partnership with J.D. Power and how where […]
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Training

A New Approach To Workforce Training Using A Mobile Game...

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Joining the CBT News stage at Digital Dealer 24 is Sam Caucci, CEO, and Founder at 1Huddle, who spoke with us about a new and interactive way employees can stay up to date with their workforce training efforts and have fun doing so. As the workforce continues to change and take on new shapes, old training handbooks and […]
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Commerce Exchange

Automotive Commerce Exchange Network Where New Solutions Are Developed –...

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In a recent interview with Leigh Ann Conver of Fortellis from the CBT Automotive Network booth at Digital Dealer 24, we learn more on how the automotive industry has a new automotive commerce exchange technology platform where industry professionals, developers, and others can go to create new solutions that are faster, better, and smarter or purchase […]
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