Listening to employee feedback is more than a simple strategy for keeping workers happy. It is a critical component of your dealership’s talent acquisition and retention strategies.
On this episode of Inside Automotive, host Shyann Malone is joined by Gloria Purdy, director of the Hoffman Auto Group’s Talent Engagement Center. Now, Purdy discusses the role employee feedback plays in spurring productivity and offers simple solutions for listening to and engaging with workers.
Key Takeaway
1. Purdy places significant emphasis on the importance of listening to employee feedback to improve the workplace environment. Tools such as engagement surveys and confidential suggestion boxes provide avenues for companies to engage with their “internal customers” and adapt based on their input.
2. Purdy highlights the company culture at Hoffman Auto Group as a key factor in worker retention and satisfaction. She stresses the importance of creating a transparent and comfortable environment where employees can speak freely and honestly. This culture not only helps retain employees but also attracts top talent who align with the company’s values.
3. Changes based on employee feedback should be taken seriously. Responsiveness demonstrates a company’s flexibility and willingness to make changes that enhance both worker satisfaction and operational efficiency.
4. Hoffman Auto Group utilizes various channels, particularly social media, to communicate its company culture and attract talent. This approach is tailored to meet the expectations of different generations, including Gen Z, and underlines the importance of understanding demographic-specific recruitment techniques.
5. Hoffman Auto Group has implemented an internal training program to address the high demand and low supply of skilled technicians. This initiative not only supports professional growth and skill development but also emphasizes the company’s commitment to listening to employee feedback and building a sustainable and supportive work environment at all levels.
"What we're seeing more and more is that the culture aspect, you know, the environment that they're working in, being transparent with individuals about what expectations are, what success looks like, that's what we've really found to be successful across our company." — Gloria Purdy
