From the rollout of Google Analytics 4, to marketing for EVs, now it’s more important than ever for marketers to understand and leverage data coming into the dealership to connect with consumers. Therefore, it’s also essential to address training in this area. So, on today’s Episode of Inside Automotive, we’re talking to Glenn Pasch, the CEO of PCG Digital and an Auto Marketing Expert, to tell us everything we need to know.
The Pasch Group’s founding principles have led the automotive sector since its establishment in 2005 by offering innovative consulting, research, and tech evaluation solutions. The Group aims to change the industry and ensure its success in a constantly evolving marketplace by fostering innovation and sustainability and providing dealers and OEMs with strategic insights and workable solutions.
Key Takeaways:
1. With an election year vastly approaching, dealers still need help in terms of inventory. The industry didn’t have access to inventory a few months ago, but now new inventory is sitting longer.
2. Because so many innovations are debuting, most dealers are either unprepared for change or unaware of the resources they could employ to compare their analytics effectively.
3. Marketing EVs, specifically, fall down to putting content on dealers’ websites. Pasch asserts that you need the content for Google to rank your web pages. “You need to start answering inquiries while establishing yourself as an expert in your industry. Google will be more willing to give you the boost you need if they perceive you as an expert.”
4. Despite the impending strike, Pasch remains optimistic about each group’s value to the industry as a whole. However, the industry is not foreign to facing these kinds of pain points.
5. Since the holidays are over and more customers are actively in the market, this is the ideal time for those in the dealership to get educated on integrating the technology advances readily available for marketing initiatives.
“The most successful dealers leverage data to maximize their marketing efforts by creating a space for specific campaigns.”
