CBT News Week In Review for Friday, February 7th, 2020:
Integrating Your Online Reputation Strategy into Your Dealership’s Marketing Plan
In the automotive industry, positive consumer reviews are crucial ways dealers can attract new customers. Recent studies have shown, 59% of consumers say dealer reputation is the single most important factor when deciding what dealership to buy from. Joining us today to discuss how dealers can better manage their online reputation, is Erica Danford, Vice President of Managed Services at Dealer.com. Watch Now
How to Create and Retain Loyal Customers for Your Service Drive – Jim Roche, Cox Automotive
Today, we welcome back Jim Roche, Vice President at Cox Automotive. In this segment, Jim discusses the latest additions to his book “Fast Break“, the new Kelley Blue Book Auto Repair Guide, and other exciting things coming up at this year’s NADA Show. To find out more, stop by their booth #2821C. Watch Now
What is Unconscious Bias and How to Prevent it from Disrupting Your Dealership Culture – Dr. Shirley Davis, SDS Global Enterprises
To combat unconscious gender and racial biases in the workplace, management must take deliberate action against them, or it could cause tremendous profit losses. On today’s show, we’re pleased to welcome Dr. Shirley Davis, President, and CEO of SDS Global Enterprises, certified leadership coach, and Diversity and Inclusion global thought leader. Watch Now
Shep Hyken Identifies the Customer Phases Needed to Strengthen Dealership Loyalty in His New Book, “The Cult of the Customer”
Many businesses today can agree that placing a focal point on the customer is imperative for business success and can easily be a core value of a company’s culture. But how can you treat the customer so well that they become evangelists for your business? Our guest today, Shep Hyken, explains the answer within his new book “The Cult of the Customer”. Shep is a New York Times best-selling author and an expert in customer experience. Watch Now
